Universities United Kingdom Leicester Castle Business School Courses Marketing BA (Hons)

Marketing BA (Hons)
at Leicester Castle Business School

Leicester, United Kingdom

Tuition Fee £ 14,750
Country Rank-
Duration36 Months
Score IELTS: 6

Program Overview

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

Course Content
Year 1
- Block 1: Fundamentals of Organisations and Markets in a Global Context
- Block 2: Principles of Marketing
- Block 3: Decision Making for Marketing
- Block 4: Marketing in Action: Social, Environmental and Digital Impact
Year 2
- Block 1: Brand Management
- Block 2: Customer Insight: Consumer Behaviour and Research
- Block 3: Integrated Marketing Communications
- Block 4: Contemporary Issues in Marketing
Year 3
- Block 1: Marketing Strategy and Analytics
- Block 2: Engagement Marketing: Communities, Content and Creativity
- Block 3: Critical Perspectives in Marketing OR Marketing Innovation
- Block 4: Brand Portfolio OR Dissertation
Entry Requirement
- A typical offer is 112 UCAS points from at least two A-Levels, or
- BTEC National Diploma/Extended Diploma at DMM
Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

The Key Skills Certificate at Level 3 in communication and numeracy can be offered as an alternative.

Alternative qualifications include:
- Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4
We will normally require students to have had a break from full-time education before undertaking the Access course.

International Baccalaureate: 26+ points

English language

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
Fees & Scholarships
Tuition Fees

for international students: £14,750.
Career Prospect
A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch

Cost Of Studying At Leicester Castle Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing BA (Hons) at Leicester Castle Business School