Advertising and Public Relations Management MSc

at Leicester Castle Business School

Course modules
 

Semester one
 

Core modules

• Enhancing Business, Management and Personal Skills (non-credit)
• Marketing Theory and Practice
• Social Media Strategy
• Managing Advertising and Communications
• Corporate Communications

Semester two
 

Core modules

• Brand PR
• Research Methods for Marketers

Two elective modules are chosen from:

• Consumer Culture and Behaviour
• Direct and Digital Marketing
• Creative Brand Strategy
• Strategic e-marketing
• Advanced Marketing Analytics

Semester three

• Marketing Dissertation
   

OR
 

• Business Research Project (BRP)

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. 
No previous experience in advertising, marketing or public relations management is required.

Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.

Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

English Language requirements
 

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
 

English language tuition is available at DMU both before and during the course, if required.

Tuition Fees

for EU and international students: £15,100

There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.
 

Recent graduates are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.