Consumer Analytics and Marketing Strategy MSc Featured Image

Universities United Kingdom Leeds University Business School Courses Consumer Analytics and Marketing Strategy MSc

Consumer Analytics and Marketing Strategy MSc

Leeds University Business School

Leeds, United Kingdom

Tuition Fee £ 25,750
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Course Content
Core Modules
- Geographic Data Visualisation & Analysis
  
  Big Data and Consumer Analytics
- Predictive Analytics
- Applied GIS and Retail Modelling
- Business Analytics and Decision Science
- Consumer Behaviour
- Marketing Research Consultancy Project
- Digital and Interactive Marketing
- Marketing Strategy
Entry Requirement
A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.

English language requirements
- IELTS 6.5 overall, with no less than 6.0 in any component.
Fees & Scholarships
Tuition Fees
- International: £25,750 (total)
Career Prospect
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies around the world and in many sectors have access to greater amounts of data. The most progressive companies are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Cost Of Studying At Leeds University Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

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