Digital Marketing MSc

at King's College London

Structure

Required modules

You are required to take:

• Digital Marketing Strategy (15 credits)
• Digital Marketing Communications (15 credits)
• Digital Consumer Behaviour (15 credits)
• Research in Marketing (15 credits)
• Marketing Analytics (15 credits)
• Dissertation (60 Credits)

Standard requirements
A minimum High 2:1 undergraduate degree with a final mark of at least 65% or above.

If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).

Other requirements
Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

UK:
Full time: £16,890 per year (2022/23)

International:
Full time: £29,850 per year (2022/23)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

• Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
• Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
• Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
• Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
• Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.