Universities United Kingdom King's College London Courses Digital Marketing MSc

Digital Marketing MSc
at King's College London

London, United Kingdom

Tuition Fee £ 19,772
Country Rank-
Duration12 Months
Score IELTS: 7 TOEFL: 100

Program Overview

Our Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.

You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Course Content
Structure

Required modules

You are required to take:
- Digital Marketing Strategy (15 credits)
- Digital Marketing Communications (15 credits)
- Digital Consumer Behaviour (15 credits)
- Research in Marketing (15 credits)
- Marketing Analytics (15 credits)
- Dissertation (60 Credits)
Entry Requirement
Indian universities considered highly prestigious : Bachelor degree (Honours/Special) with a score of: 60% or 7.5 out of 10.
Indian universities considered prestigious : Bachelor degree (Honours/Special) with a score of: 63% or 7.7 out of 10.
Other recognised Indian universities : Bachelor degree (Honours/Special) with a score of; 65% or 8 out of 10. The differing grading systems at Indian universities will be taken into consideration. If your degree is graded out of 4, 7 or 8, your scores would be assessed on a case-by-case basis.

Fees & Scholarships

International Tuition Fees:

£19772 per year

Career Prospect

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Cost Of Studying At King's College London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Digital Marketing MSc at King's College London