Music Business and Entrepreneurship

at Institute of Contemporary Music Performance

In Year 1, you’ll be introduced to the full spectrum of music business and entrepreneurship topics. You’ll gain a good grasp of the music industry landscape and structure, while also studying its historical context. Music marketing and promotional strategies will be explored from an entrepreneurial viewpoint, and you’ll create an international live music tour book for an artist. You’ll complete your first year with a strong understanding of what it takes to manage a creative individual, both personally and professionally.
 

• Principles Of Entrepreneurship And Marketing
• Music Industry Structure
• Introduction To The Live Industry
• The Evolving Music Landscape
• Promotional Strategies
• The Music Business: A Concise History
   

In Year 2 you’ll deepen your knowledge of the financial, legal and business side of the music industry. You’ll explore music publishing and sync, and will recognise the role played by a music supervisor. Study of entrepreneurship and innovation continues, and you’ll explore ideas and techniques to scope early-stage ventures. You’ll plan, organise, deliver, promote and monetise your own live events, and undertake digital promotional strategies, photo and video editing, and business pitches with support from digital distributor, The Orchard.
 

• Entrepreneurship And Innovation
• Business And Finance Essentials
• Music Publishing And Synchronisation
• Digital Storytelling
• Live Event Management
   

In your final year, you’ll learn about contracts and intellectual property from specialist music and entertainment lawyers, MBA graduates and business mentors. As part of the Business Enterprise Project, you’ll run your own music business initiative and, with the help of a supervisor, pitch your ideas to NatWest as part of their Entrepreneur Accelerator service. You’ll also have the choice to explore either practical digital marketing and content creation or complete an industry internship while gaining credit for your degree.
 

• Business Enterprise Project    
• Critical Issues In Management    
• Music And Entertainment Law    
• Strategic Management    
• Advanced Digital Marketing (Optional)    
• Industry Experience (Optional)    

• Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 80 UCAS points, or an ICMP Higher Diploma.
• In addition, you should hold a GCSE Grade C or 4 or above in English  and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.
• We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.
• International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions Team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.
• All applicants will be invited to attend an interview.
• This course is also available as a one-year Cert HE option.

Music Business and Entrepreneurship  Non-EU Students    £13,750

ICMP's Careers and Industry Hub is connected to major record labels, publishers, promoters and management companies active in London and the wider music industry.
 

Run by a team of music industry professionals and experienced careers counsellors, the team are on hand from day one to support you in taking your first steps towards a career in the music industry or in wider employment. Core activities include:
 

• Providing a range of exclusive events throughout the year to give you the opportunity to meet industry professionals, gain advice and insight and build that essential network of contacts
• Organising tailored audition and showcase opportunities with the biggest industry names such as Sony/ATV Publishing, RCA, BBC, Virgin EMI Records, Island, Columbia and Universal
• Developing bespoke career plans for students and providing A&R and professional development advice
• Advertising work experience opportunities and placements and developing your employability skills such as making applications, CV development and interview preparation
• Hosting interactive events featuring leading industry professionals
• Providing support, guidance and access to opportunities to you after you graduate