BA (Hons) Digital Marketing & Music Management

at Institute of Contemporary Music Performance

The first year of your BA (Hons) Digital Marketing and Music Management blends an introduction to the world of marketing with an in-depth look at the music industry. We’ll teach you how the multi-billion pound industry operates, and look at how marketing is used to promote artists’ brands and releases. You’ll also explore the basics of digital marketing, covering everything from content creation and influencer marketing through to research methodologies.
 

• Understanding The Music Industry (20Cr)
• Introduction To Digital Marketing (20Cr)
• Content Creation & Social Media (20Cr)
• Exploring Entrepreneurship (20Cr)
• Market Research (20Cr)
• Music Marketing & Release Strategies (20Cr)
   

Your second year is a chance to delve into the details, as we explore specific disciplines in both music and marketing. We’ll look at talent management, showing you how the industry works and what’s involved, and teach you about music licensing and copyrights. And alongside your music studies, you’ll explore all the different aspects of digital marketing communications; learn about how organisations behave; and experiment with campaign planning and content creation.
 

• Talent Management & Artist Development (20Cr)
• Marketing Communications (20Cr)
• Organisational Behaviour (20Cr)
• Music Rights Management & Synchronisation (20Cr)
• Digital Marketing Strategy & Campaign Planning (20Cr)
• Digital Storytelling (20Cr)
   

You’ll start your final year with a deep dive into music and entertainment law, giving you the understanding you need to negotiate contracts and deals. Next, you’ll explore consumer behaviour, looking at how it can influence your content and strategy; brands: how they’re built, managed, and protected; and the world of digital advertising. Last of all, you’ll bring together everything you’ve learned into a final project. Once finished, you’ll have all the foundational skills and experience you need to break into the music industry — whether as an artist or a marketing professional.
 

• Music & Entertainment Law (20Cr)
• Consumer Behaviour (20Cr)
• Brand Development & Management (20Cr)
• Digital Advertising (20Cr)
• Final Project (40Cr)

• Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 80 UCAS points, or an ICMP Higher Diploma.
• In addition, you should hold a GCSE Grade C or 4 or above in English  and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.
• We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.
• International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions Team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.
• All applicants will be invited to attend an interview.

BA (Hons) Digital Marketing & Music Management  Non-EU Students    £13,750

Whatever your course, our enrichment events and industry boot camps give you opportunities to tailor your learning and enhance your understanding. Designed and updated each year to fit around the core UG programme, sign up to specialist workshops, talks and more while networking with industry professionals. You'll hear from entrepreneurs, UK brands and marketing agencies about influencers, gamification, PR, pay-per-click (PPC), AI, copywriting and more.

Careers service gets you started in the world of work. Whether it's help with writing a cover letter or honing your interview technique, we can even advise you on different career paths and revenue streams based on your qualifications. Browse job boards, book events and sessions with experts, and access a wealth of resources — all while growing your network. There's even funding available to support protects, pitches, workshops and creative work.