BA (Hons) Digital Marketing

at Institute of Contemporary Music Performance

From the very basics of marketing through to content planning and research methodologies, your first year on the BA (Hons) Digital Marketing is a richly detailed introduction to the subject. You’ll learn about the history of advertising, and where it fits in today; how different social media platforms inform a content strategy; and why thorough market research is the key to a successful campaign. And alongside all that, you’ll discover the world of entrepreneurs and get hands-on experience in content creation.
 

• Introduction To Digital Marketing
• Advertising: A Dynamic Industry
• Content Creation & Social Media
• Exploring Entrepreneurship
• Market Research
• Creative Content Marketing
   

Now you have a broad understanding of the core principles of digital marketing, your second year delves into the details. You’ll take your first look at the legal side of content creation, and you’ll conceptualise, script, and film your own video as you learn how to turn marketing insights into engaging stories. With deep dives into organisational behaviour, marketing communications, campaign planning, and data analytics, you’ll finish second year primed and ready to tackle your final project.
 

• Understanding Intellectual Property
• Marketing Communications
• Organisational Behaviour
• Data Analytics & Decision Making
• Digital Marketing Strategy & Campaign Planning
• Digital Storytelling
   

You’ll complete your degree by examining how digital marketing fits in with an organisation’s strategy; learning how your consumers’ behaviour can influence brands and campaigns; and exploring what’s involved in building and managing a brand. Last of all, you’ll bring together everything you’ve learned into a final project — a chance to solve real life marketing problems with strategic thinking and creative flair. Once finished, you’ll have all the foundational skills and experience you need to take your first step in a marketing career.
 

• Business Strategy
• Consumer Behaviour
• Brand Development & Management
• Digital Advertising
• Final Project
   

• Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 80 UCAS points, or an ICMP Higher Diploma.
• In addition, you should hold a GCSE Grade C or 4 or above in English  and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.
• We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.
• International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions Team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.
• All applicants will be invited to attend an interview.

BA (Hons) Digital Marketing  Non-EU Students    £13,750

ICMP's Careers and Industry Hub is connected to major record labels, publishers, promoters and management companies active in London and the wider music industry.
 

Run by a team of music industry professionals and experienced careers counsellors, the team are on hand from day one to support you in taking your first steps towards a career in the music industry or in wider employment. Core activities include:
 

• Providing a range of exclusive events throughout the year to give you the opportunity to meet industry professionals, gain advice and insight and build that essential network of contacts
• Organising tailored audition and showcase opportunities with the biggest industry names such as Sony/ATV Publishing, RCA, BBC, Virgin EMI Records, Island, Columbia and Universal
• Developing bespoke career plans for students and providing A&R and professional development advice
• Advertising work experience opportunities and placements and developing your employability skills such as making applications, CV development and interview preparation
• Hosting interactive events featuring leading industry professionals
• Providing support, guidance and access to opportunities to you after you graduate