Year 1
Introduction to Year One
During the first year, you’ll begin to develop an understanding of fundamental aspects of graphic and media design. These include exploring the creative design process and applying design principles in order to effectively communicate in both print and screen based formats.
You are also introduced to creative practice including modules such as ‘Type, Text & Meaning’, as well as introductions to ‘Interactive Design’, and explorations of ‘Narrative & Sequence’.
Throughout the year studio activity is complemented by a supporting Cultural Studies lecture programme. This lecture series will explore and challenge the role of the ‘Media Arts’ within the social, cultural and political framework of the Western world during the 20th and 21st centuries.
Year 2
Introduction to Year Two
The second year aims to provide specialist skills and knowledge, by exploring the increasingly important role that ‘Image and Identity’ plays within society. In addition to a programme of Cultural and Professional Studies, you’ll begin formulating a Business Plan for development in year three and will take part in an ‘Entrepreneurship’ module where you will produce graphic artwork and work as a team to create a pop-up shop or exhibition. In the second part of the year, you’re provided with opportunities to explore and challenge our understanding of ‘designing for screen’, and ‘motion graphics’. You’ll also explore a number of different design challenges throughout the year by responding to commissioned live briefs from businesses and external organisations, and you’ll be encouraged to enter national design competitions.
Year 3
Introduction to Year Three
In the final year, the course provides close and continued advice and encouragement from the staff team. This gives you a supportive platform on which to develop your ideas and specialism further. You’ll work in an increasingly self-directed manner, with a developing emphasis on adaptability, including taking responsibility for your studies and working at a professional level. There is an increased emphasis on research, and critical thinking. A major body of work is produced, which forms the basis of your graduate portfolio that will be crucial to your onward trajectory after the course.
You’ll also work towards a dissertation and final professional practice business plan, including identifying potential markets and selecting your own professional target. Throughout the course, you’ll explore potential areas for employment by visiting design companies, and meeting professional designers who can give you valuable feedback and advice on your portfolio.
