MSc Luxury Marketing

at GCU London

Our well-established links with industry together with current thinking and research have shaped the structure of the programme, which consists of modules, plus a dissertation.

Modules:
Developing Personal and Professional Competence; Introduction to Research Methods; Luxury Consumer Behaviour; Luxury Branding and Sustainable Marketing; Integrated Marketing Communications; Strategic Marketing of Luxury Goods; Legal Aspects of Brand Management; Digital and Social Media Marketing; Research Project.

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Minimum academic requirement
UK honours degree 2:2 (or equivalent) in computing with software development, for example, computing, computer science, software engineering, web technologies and computer engineering. We also welcome applicants with Industry qualifications/experience within the GCU Recognition of Prior Learning (RPL) Policy.

This programme is now closed to international/EU (without pre-settled status) applicants for September 2022. It remains open to new applications from the UK and Republic of Ireland for the September 2022 intake.

English language requirement
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency. Full details of the English language tests we accept are available on this page.

Annual full-time tuition fees

• Home (UK including Scottish): £8,700
• International: £14,500

Fees are subject to change and published here for guidance only.

Our graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.