MSc Fashion and Lifestyle Marketing

at GCU London

Fashion and Lifestyle Brand Lab
Explores developing new brands and introducing them to the market. Includes dimensions of brand identity, brand positioning, brand image, brand equity, branding strategies, cross-cultural branding; and sustainability in branding.

Fashion and Lifestyle Marketing: Theories and Concepts
Fundamental, strategic and communication elements of marketing. Includes role and consequences of digital technologies, considers the implications, opportunities and challenges faced by marketing practitioners in a digital setting.

Consumer Insights
Explores consumer insight and how it informs marketing practices and its role in marketing decision-making. Models of consumer behaviour are examined in the context of strategic decision-making and consumer behaviour.

Career Planning and Professional Development
Equips students with the capability to identify their own skills, values and interests and to match these with the knowledge, skills and abilities required by fashion and lifestyle marketing employees.

Fashion and Lifestyle Retail Experiences
Explores key concepts and theoretical foundations of experiential retail marketing both virtual and physical (for example third place retailing).

Fair and Sustainable Fashion
Covers buying, merchandising and distribution functions and need for sustainability in these functions and role of different stakeholders for sustainable fashion. Looks at the production/consumption continuum and how this may be managed in a more sustainable way. Also explores end-of-life clothing and associated logistics considerations in dealing with recycling.

Trend and Design Decisions
Explores stages involved in the application of design to business. Includes design theory and thinking and managing the design process. Includes trend analysis and introduces students to digital tools (such as InDesign, Illustrator and Photoshop).

Introduction to Research Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Research Project
The final element of the programme gives students the opportunity to undertake an in-depth research study into students selected areas.

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Minimum academic requirement
UK honours degree 2:2 (or equivalent) in computing with software development, for example, computing, computer science, software engineering, web technologies and computer engineering. We also welcome applicants with Industry qualifications/experience within the GCU Recognition of Prior Learning (RPL) Policy.

This programme is now closed to international/EU (without pre-settled status) applicants for September 2022. It remains open to new applications from the UK and Republic of Ireland for the September 2022 intake.

English language requirement
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency. Full details of the English language tests we accept are available on this page.

Annual full-time tuition fees

• Home (UK including Scottish): £8,700
• International: £14,500

Fees are subject to change and published here for guidance only.