MSc Marketing with Digital Strategy

at Edinburgh Napier University

September start (12 months):
 

• In Trimester 1 (Sept-Dec) you will study Principles and Practices of Marketing, Digital Analytic Strategy plus either Consumer Behaviour OR Marketing Communications. 
• In Trimester 2 (Jan-April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, Social Media and Content Marketing.
• In Trimester 3 (May--August) you will complete a Dissertation.

January start (18 months):
 

• In Trimester 2 (Jan- April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, Social Media and Content Marketing.

May - Sept: BREAK
 

• In Trimester 1 (Sept - Dec) you will study Principles and Practices of Marketing, Digital Analytic Strategy plus either Consumer Behaviour OR Marketing Communications. 
• In Trimester 2 of Year 2 (Jan - June) you will complete a Dissertation.
   

Undergraduate and postgraduate taught degrees 

IELTS (Academic)
6.0 overall, with no component below 5.5

TOEFL Internet Based Test
80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English
56 overall with a minimum of 51 in each component

Cambridge C2 Proficiency (formerly Cambridge English Proficiency (CPE))
169 overall with a minimum of 162 in each component

Cambridge B2 First (formerly Cambridge English First (FCE))
169 overall with a minimum of 162 in each component

Cambridge C1 Advanced (formerly Cambridge English Advanced (CAE))
169 overall with a minimum of 162 in each component

Trinity Integrated Skills Test (ISE)
ISEII, ISEIII, ISEIV with a pass in each component

LanguageCert English language qualification
B2 Communicator Test with overall 39 or above, and 25 or above in all skills

Please note tuition fees are subject to an annual review and may increase from one year to the next.

The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes. 

Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2022 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries.

Digitally focused Marketing skills are becoming near-universal requirements for employment.  Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:
 

• Customer relationship management
• Digital media development
• Digital marketing management
• Computer networking
• Search engine analysis