MSc Marketing

at Edinburgh Napier University

A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.

We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. 

We also have links with industry bodies including the Chartered Institute of Marketing, The Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course.

Our team work together with students to encourage innovation, enterprise and citizenship through our marketing community.

Lead academics

• Ashleigh Logan-McFarlane is the lead on the MSc Marketing suite programme leader. She leads on curriculum review/development and enhancing student experience. She also co-ordinates the MSc two-day induction experience in September and January. She predominantly teaches at undergraduate and postgraduate level on consumer behaviour and culture, marketing and society modules. This is reflective of her multidisciplinary research interests. She draws from a variety of social and cultural theories, primarily from sociology and media studies, to explore notions of consumption practices, celebrity brands, consumer identity work and community to further understanding of consumer practices in marketing. She specialises in qualitative methodologies; in particular, online ethnographic approaches such as netnography (see Logan (2015).
• Dr Nathalia Tjandra is a Marketing Lecturer at Edinburgh Napier University. She is the programme leader of BA/BA (Hons) Marketing Management Hong Kong delivered in collaboration with SCOPE, City University of Hong Kong. She has been involved in delivering Strategic Brand Management (PG), Brand Management (UG), Emerging Markets (UG) and Marketing Ethics (UG) modules in the UK and overseas. She is a visiting professor in University of Ciputra, Indonesia. Nathalia completed her PhD at Edinburgh Napier University in August 2013. The title of her PhD is “On the road to brand leadership: co-creating with independent financial advisers (IFAs)”. Her PhD was a fully-funded studentship and conducted in collaboration with one of the largest long-term savings investments providers in the UK. The thesis investigated the management of a triadic relationship between long-term savings and investments provider(s), IFAs, and customers; IFAs' view of branding and brand equity; and the development of a co-creation model in a triadic relationship network. She is currently undertaking research projects in Indonesia in the areas of online shop branding and tobacco marketing ethics, as well as in Hong Kong in the area of ageing employment in the sector.

Undergraduate and postgraduate taught degrees 

IELTS (Academic)
6.0 overall, with no component below 5.5

TOEFL Internet Based Test
80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English
56 overall with a minimum of 51 in each component

Cambridge C2 Proficiency (formerly Cambridge English Proficiency (CPE))
169 overall with a minimum of 162 in each component

Cambridge B2 First (formerly Cambridge English First (FCE))
169 overall with a minimum of 162 in each component

Cambridge C1 Advanced (formerly Cambridge English Advanced (CAE))
169 overall with a minimum of 162 in each component

Trinity Integrated Skills Test (ISE)
ISEII, ISEIII, ISEIV with a pass in each component

LanguageCert English language qualification
B2 Communicator Test with overall 39 or above, and 25 or above in all skills

The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.      

             
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2022 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

Careers:-

• Finance
• Law
• Health
• Charities
• Tourism
• Government
• Advertising
• Brand management
• Information technology
• Market research