You’ll develop organisational and business skills that relate particularly to cultural aspects of tourism. Throughout your studies, you’ll develop an understanding of the issues and concepts involved in the industry, as well as marketing practice and heritage considerations.
You’ll learn broad skills such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
Upon completion of the course, you’ll be able to devise sustainable policies and strategies by understanding the key challenges and issues facing the heritage and cultural tourism sector. You will also be equipped with creative, innovative and practical solutions to enhance your employability within the industry.
With a number of tourism ventures and operations in and near the city, you’ll have plenty of options for part-time work, internships and employment after graduation.
Lead Academics
- Dr Ellis Urquhart is a Lecturer in Tourism & Airline Management and the MSc Programme Leader for the Tourism Suite within the Business School at Edinburgh Napier University, UK. He specialises in visitor attraction management, co-creative experience design and technological mediation in the heritage sector and the wider attraction environment. Ellis teaches tourism management at both Undergraduate and Postgraduate levels at Edinburgh Napier University in addition to overseas programmes delivered in Switzerland, Singapore, Macau and Hong Kong. He currently reviews for a range of tourism publications and currently sits on the editorial board of the Journal of Tourism Futures.
- Professor Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008; 2022) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers
- Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.
- Dr Louise Todd is an Associate Professor in the Tourism & Languages Subject Group and the Public Engagement Lead for the Business School. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.
