BA (Hons) Marketing Management

at Edinburgh Napier University

The course blends together theory and practice. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Popular modules

Year 1

• Intercultural and Organisational Management
• Marketing 1
• Dynamics of Branding
• Accounting for Business
• Consumer Behaviour
• 1 Option

Year 2

• Business and Management Challenges
• Market Research in Practice
• Creativity, Innovation and Enterprise
• Marketing Communication Tools
• Online Marketing
• 1 Option

Year 3

• Brand Management
• International Marketing
• Marketing and Society or Social Marketing
• Live Project and one option or 24-week supervised work experience

Year 4

• Leadership in a Changing Environment
• Digital Marketing Analytics
• Marketing Management in Practice
• Dissertation
• 1 Option

Undergraduate and postgraduate taught degrees 

IELTS (Academic)
6.0 overall, with no component below 5.5

TOEFL Internet Based Test
80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English
56 overall with a minimum of 51 in each component

Cambridge C2 Proficiency (formerly Cambridge English Proficiency (CPE))
169 overall with a minimum of 162 in each component

Cambridge B2 First (formerly Cambridge English First (FCE))
169 overall with a minimum of 162 in each component

Cambridge C1 Advanced (formerly Cambridge English Advanced (CAE))
169 overall with a minimum of 162 in each component

Trinity Integrated Skills Test (ISE)
ISEII, ISEIII, ISEIV with a pass in each component

LanguageCert English language qualification
B2 Communicator Test with overall 39 or above, and 25 or above in all skills

Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study. Please note that the tuition fees liable to be paid by mainland EU nationals commencing their studies from 1 August 2022 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here. For EU students who commenced their studies prior to 1 August 2022 or hold pre or settled status in the UK, fees will remain the same as Scottish Students.

If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.      

             
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2022 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

This qualification will give you excellent career prospects as you'll graduate with industry relevant skills and knowledge. Possible roles include: 

• Marketing Executive 
• Social Media Officer
• Communications Assistant
• Brand Manager 
• Market Researcher
• Digital Marketing Coordinator