This course covers practically every aspect of international tourism management, from formulating policy and planning to finances and visitor attraction management. By choosing to combine tourism with marketing, you'll also gain an understanding of basic marketing principles plus specialist areas such as brand management, international business and marketing ethics.
International tourism management requires the ability to look outwards and capitalise on opportunities. You'll develop organisational and business skills that take into account the diversity of cultures involved in this global industry. You'll also develop your abilities in research, time management and presentation methods.
With the number of tourist ventures and operations in and near the city, you'll have plenty of options for part-time work, placements and employment after graduation.
You'll graduate with a clear direction in tourism and a wealth of experience gained from your involvement in the thriving local tourism scene, giving you the insights to succeed in tourism and marketing management in the UK or around the world.
Lead Academics
Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers.
Anna’s recent undergraduate and postgraduate teaching delivery has been in Edinburgh, Switzerland, Hong Kong and Singapore. She has also been involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme and the Executive Development Programme for Experience Industry Professionals (Singapore) CPD course. Recent research has focused on how visitor attractions and hotels can engage with Generation Y visitors and employees, with primary research being conducted in the UK, Hong Kong, Macau and Singapore. Anna is a Fellow of the Tourism Society and of the Higher Education Academy. Anna is a Visiting Professor at Wakayama University, Japan.
Dr Ross Tinsley is a Tourism Lecturer and Programme Leader Edinburgh Napier University. He is currently interested in the identity and evolution of counter culture festivals and the role of spirituality within such events. He has also researched and published on small tourism businesses and destination development within developing country contexts. His PhD investigated networking between small tourism businesses and its contribution to destination development. His current work centres on the evolution of the Beltane Fire Festival, of which he was a past performer.
Craig Wight is an Associate Professor with responsibility for research and income generation and teaching and learning enhancement at Edinburgh Napier University. He has led and delivered a number of modules at undergraduate and postgraduate level with the thrust of these covering strategic management, research methods, and market intelligence creation and usage in the tourism and hospitality sectors. Craig is a Senior Fellow of the Higher Education Academy and is research-active, having authored and co-authored a number of publications on tourism and heritage management in journals and books. He has also undertaken a wealth of tourism, hospitality, leisure and cultural research and consultancy for a range of national and international clients within the public, private and voluntary sector
Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.
Ellis Urquhart Ellis is a lecturer in the Tourism & Languages Subject Group of Edinburgh Napier University's Business School. He is a former graduate of the institution, completing his BA (Hons) in Tourism & Airline Management in 2013. He was then selected as one of Edinburgh Napier’s 50th Anniversary Scholars to begin doctoral research within the Tourism School. His research is focused on the role of interactive technologies in Scottish visitor attractions and specifically, how these contribute to a co-creative visitor experience.
His additional research interests include: heritage management; e-tourism and technological innovation; augmented/virtual reality in tourism; airport/airline experiences; and qualitative methodologies in tourism, hospitality and events.
Popular modules
Year 3
- International Tourism Policy and Planning
- Global Service Management
- International Marketing
- Live Project and one option, or Work-Based Learning ( 24-week work placement)
Year 4
- Leadership, Innovation and Technology for Tourism, Hospitality and Events
- International Destination Management
- Marketing Management in Practice
- One option
- Dissertation
