Year 1
This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.
Core modules:
You will study five core areas of study
- Introduction to Business Research
- The Changing World of Business
- People, Management and Organisations
- Marketing Principles
- Financial Information for Managers
Example of optional modules:
You will study a further elective module, which in previous years have included:
- Economics and Psychology of Decision Making
- New Venture Creation
- A foreign language
Year 2
This year aims to develop students’ functional knowledge of marketing.
Core modules:
A series of core modules which cover the key functional areas of marketing:
- Strategic Brand Management
- Integrated Marketing Communications
- Consumer Psychology
- Research Methods and Statistics.
Example of optional modules:
You will study a further two elective modules which are offered from a list which in the past have included:
- Information Systems
- Operations Management
- Consulting in the Public Sector
- Human Resource Management
- Entrepreneurship
- Managing in a Global Environment
- Principles of Business Law
- A foreign language.
Year 3
All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience and the placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you.
- You will develop your practical skills, confidence and maturity.
- You can focus on a specific career path - many employers recruit graduates from their placement programme.
- You will be able to contextualise your studies better, be more mature in your attitude to work.
- You may decide to draw on your working experiences and access a more fulfilling dissertation research subject.
- You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process.
