BA Marketing and Management

at Durham University

Year 1

This year aims to develop a foundation of knowledge and skills in marketing and management. Students not only study the principles of marketing but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. There are five core modules and a choice of further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques.

Year 2
 

• The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key marketing skills are developed further and integrated across the entire second year as well as forming a basis for the third year.
• The second year consists of four compulsory marketing modules and a further two optional management modules are chosen from a range which in the past has included Operations Management and Managing in Global Environment, for instance, as well as a foreign language.

Optional modules:

You will study a further two elective modules which are chosen from a range which in the past has included modules in accounting, law, human resource management, entrepreneurship, for instance, as well as a foreign language.

Year 3

Central to Year 3 is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes.

Placement
You may be able to take a work placement.

A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required.

We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement.

A level offer – AAA

BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD

IB Diploma score – 37 with 666 in higher level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5.
 

• We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.

• We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.

• We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.

• Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.

• We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.

• You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.

• If you do not satisfy our general entry requirements, the Foundation Programme offers multidisciplinary degrees to prepare you for a range of specified degree courses.

The tuition fees shown for students are for one complete academic year of full time study and are set according to the academic year of entry. Fees for subsequent years of your course may rise in line with an inflationary uplift as determined by the government.

Career opportunities

Management and Marketing

Of those students who graduated:
 

• 96% are in paid employment or further study 6 months after graduation across all our programmes

Of those in employment:
 

• 81% are in high skilled employment

• With an average salary of £29,000.