MSc Marketing

at Durham University Business School

Term 1:

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.
 

Core modules are:

• Contemporary Marketing Communication

• Consumers and Consumption

• Marketing Theory

• Marketing Management and Strategy

• Research Methods in Marketing’
   

Term 2:

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.
 

You will then choose three elective modules, from a range, which has typically included:

• Advanced Marketing Strategy

• Buyer Behaviour and Marketing Innovation

• Consulting

• Digital Marketing

• Global Marketing

• Global Sport Business

• Innovation and Technology

• Management

• Retail Marketing Management
   

Term 3: Dissertation

In the third term, you will carry out an original research project. This may be an independent piece of work or, alternatively, you may decide to develop a more applied project with an appropriate organisation. Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme. This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner.

There is a high demand for places on this programme. To maximise your chances of being offered one of these places, we recommend that you submit your application to the University as early as possible.
 

We aim to have a diverse student body and recognise that we can only offer places to a finite number of applicants. To help achieve our aim, we look to ensure we offer places to applicants from all nationalities and close applications when we receive the allocated numbers.
 

The University is under no obligation to make any offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme.
 

This programme is intended for graduates in any subject or discipline; no previous study in Marketing is necessary. Please note however, Marketing undergraduate students, or students who have completed a professional Marketing qualification may find some content on this programme overlaps with their prior learning.

Full Time Fees

Tuition fees
 

• Home students    £13,900 per year
• EU students    £27,000 per year
• Island students    £13,900 per year
• International students    £27,000 per year

Whatever your specialist interests, you’ll find our careers team is one of the most useful resources to support you on your way to your target career. Now more than ever, it’s the skills you’re able to demonstrate in addition to your academic abilities that will make you shine in a fiercely competitive jobs market.
 

That’s why our facilities and services are designed to complement your course and help you develop essential professional and practical skills – from personal resilience and self-awareness to CV writing and interview techniques.