BA Marketing and Management with Placement Year

at Durham University Business School

Year 1

This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.
 

Core modules:
 

You will study five core areas of study

• Introduction to Business Research

• The Changing World of Business

• People, Management and Organisations

• Marketing Principles

• Financial Information for Managers
   

Optional modules:
 

You will study a further elective module, which in previous years have included:

• Economics and Psychology of Decision Making

• New Venture Creation

• A foreign language
   

Year 2

This year aims to develop students’ functional knowledge of marketing.
 

Core modules:
 

A series of core modules which cover the key functional areas of marketing:

• Strategic Brand Management

• Integrated Marketing Communications

• Consumer Psychology

• Research Methods and Statistics.
   

Optional modules:
 

You will study a further two elective modules which are offered from a list which in the past have included:

• Information Systems

• Operations Management

• Consulting in the Public Sector

• Human Resource Management

• Entrepreneurship

• Managing in a Global Environment

• Principles of Business Law

• A foreign language.
   

Year 3
 

All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience and the placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you.
 

• You will develop your practical skills, confidence and maturity.

• You can focus on a specific career path -many employers recruit graduates from their placement programme.

• You will be able to contextualise your studies better, be more mature in your attitude to work.

• You may decide to draw on your working experiences and access a more fulfilling dissertation research subject.

• You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process.
   

To ensure you are getting the most out of your experience, we support your placement in a number of ways:

• First Year Bootcamps and Workshops help you to develop your Placement Strategy and to identify and develop those skills and competencies that will be critical to ensure you are attractive to potential placement employers. These typically involve Employers, Placement Mentors, representatives from Colleges, Societies and the Volunteering Community in Durham.
• Second Year Workshops support you through the placement application process and allow you to develop into a supportive student group to travel along the road of gaining a placement together. They enable you to get to know those students who will return with you in the fourth year. Workshops typically involve employers, and former placement students.
• The DUBS Placement Programme includes a series of employer-led events which take place throughout term 1 and 2 and is open to all first year and second year placement students. The skills sessions and networking events allow students to develop essential employability skills as well as providing valuable insight into the recruitment process.
• Placement Mentors We have a mentorship scheme whereby former placement students share their experiences of the application process and placement with first and second year students and those out on placement. . If you become a placement mentor on your return to University you can continue to develop your interpersonal skills and slide back into your University life with another key role which may well develop a new sense of belonging as well as another valuable contribution to your CV
• Placement Tutors Whilst you are on placement you are assigned a tutor who will visit you, liaise with your employer and ensure you gain the most from your experience.
   

The Business Placement year fees are set annually by the University. For the definitive amount of the Business Placement year fees payable please contact our Placement Team.
 

*The offer of a place on a ‘with placement’ degree does not imply that Durham University Business School guarantees to find the student a placement. The Business School, in association with the University, will assist students in finding and applying for placements, but it is the responsibility of the student to apply for and to obtain a placement (which is subject to approval by the Business School). In the event that a student is unable to obtain a placement, transfer to the equivalent ‘non-placement’ programme is guaranteed provided the student is eligible to transfer on academic grounds. In line with Home Office rules, students from outside the EU will transfer onto the ‘with business placement’ programme only once they have successfully secured a placement (normally at the end of their second year of study). Therefore due to visa requirements, we recommend that international students interested in the business placement year as part of their degree apply for this programme when making their application to us via UCAS.
 

Year 4
 

Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff.
 

Core modules

• Dissertation

• Strategic Management
   

Optional modules

You will study three further elective modules, which will allow you to develop your study of specific areas of marketing.
 

The range of optional modules in previous years have included:

• Global Marketing

• Social Marketing

• Retail and Services Marketing

• Contemporary Issues in Management

• Leadership

• Corporate Responsibility

• Corporate Entrepreneurship

• Corporate Governance

• Design Thinking

• Work, Organisation and

• Asia and the Pacific Rim

• A foreign language

A strong proficiency in Mathematics is required. If Mathematics is not taken as an A Level subject, a Grade 7 (or Grade A) in Mathematics at GCSE is required. We particularly welcome the introduction of the Core Mathematics Qualification and we will accept a Core Maths Qualification (Grade B minimum) in lieu of our GCSE Mathematics requirement.
 

A level offer - AAB.

We consider all A Level subjects, with the exception of General Studies, therefore General Studies would not be included in any offer.
 

BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD.
 

IB score - 36 to include 665 in higher-level subjects. If Mathematics is not taken at a higher level, then it is required at standard level 5.
 

In the context of widening participation, we will consider contextual offers, including guaranteed contextual offers for participation in a supported progression programme.
 

In addition to satisfying the University’s general entry requirements, please note:

• We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.

• We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.

• We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.

• Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.

• We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.

• You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.

Full Time Fees

Tuition fees
 

• Home students    £9,250 per year
• EU students    £24,500 per year
• Island students    £9,250 per year
• International students    £24,500 per year

Management and Marketing
 

Of those students who graduated in 2018:

• 94% are in paid employment or further study 6 months after graduation across all our programmes
   

Of those in employment:

• 81% are in a professional or managerial job

• Average salary of £28,000.