MSc Strategic Marketing

at Cranfield University

Modules:
 

• Strategic Marketing and Planning
• Big Data, Insight and Analytics
• Retailing and Omnichannel Management
• CRM and Customer Experience
• Marketing Consultancy Project

Usually candidates must hold either a:
 

• First or a 2.1 UK honours degree in a relevant discipline, or
• An international qualification of a standard equivalent to a First or 2.1 UK honours degree.
   

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with five years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Tuition Fees for UK Students per year:
£14,740

Tuition Fees for Overseas Students per year:
£31,150

The Careers and Employability Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career. During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.