Business with Marketing BSc (Hons)

at City University of London

Who is it for?
 

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.
 

Objectives
 

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.
 

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.
 

Pathway leader
 

Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered by the degrees in the Business Management cluster. They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.

Dr Li Xue Cunningham is the pathway leader for Business with Marketing as well as being course director for the entire Business Management degree cluster of courses

Her main research interests lie in the areas of international and comparative human resource management, gender and diversity management, private enterprise business and development, especially in China.
 

Structure
 

What will I learn?

On the Business with Marketing degree you will:

• Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management

• Learn the principles of marketing and understand different approaches to marketing

• Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market

• Learn about different areas of marketing and how they all relate to one another

• Consider the impact on marketing on future developments in business

• Recognise the ethical issue surrounding business and be able to practise responsible management.
   

Year 1
 

In year 1 Students will take a total of 8 core modules which in total has a credit value of 120 credits.

Core modules:

• Introduction to management

  This provides an introduction to management and organisational behaviour concepts.  You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.

• Business economics

  This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.

• Critical Analysis for Business

  This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.

• Quantitative methods and analytics

  This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses.  This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.

• Operations and supply chain management

  This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.

• Financial and management accounting 1

  This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can inform a business’s decision making.

• Fundamentals of marketing

  This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.

• Management lab and business skills

  This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.
   

Year 2
 

In Year 2 Students are required to take 5 core modules along with 2 specialist modules and choose 1 elective module which in total has a credit value of 120 credits.

Core modules:

• Technology and innovation management

  This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.

• Introduction to entrepreneurship

  This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.

• Introduction to finance

  This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make.  You will also have a sound basis for any further finance modules which you may take within your course.

• Human resources management

  This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.

• Business strategy analysis

  This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.
   

Specialist modules:

• Consumer behaviour

  This addresses the issue of how psychology affects consumers' choices and why this is important for businesses.  You will look at contemporary examples of how consumer behaviour is integrated into the approaches taken by businesses.

• Branding and communications

  This builds on the fundamentals of marketing that you have already studied and provides a deeper understanding of the importance of brands.  You will learn in detail about how brands are developed and how they affect the messages given to consumers.
   

Elective Modules

• Econometrics

• Financial and Management Accounting 2

• International Business Environment

• International Marketing

• Asset Management

• Economics for Business 2

• Financial Markets

• Intellectual Property Management

• Introduction to Business Law

• Management of the Public Sector

• Management Science

• Managing for Social Purpose

• Marketing Strategy

• Mentoring & Coaching for Leadership
   

Year 3
 

In Year 3 Students are required to take 3 core modules along with 1 specialist module and choose 3 elective modules which in total has a credit value of 120 credits.

Core modules:

• Final-year project or corporate responsibility project

  You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.

• Research methods and data analysis

  This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.

• Business in society

  This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors.  You will study the demands, expectations, and potential conflicts that result from these factors.
   

Specialist modules:

• Advanced Market Research Methods

  This is based around the use of information in marketing research and the decisions-making processes that follow.  You will discuss and analyse examples of data collection and learn about a range of techniques for dealing with marketing data.
   

Elective Modules

• Corporate Finance

• International Business Strategy

• Advanced Management Practice

• Bank Strategy & Management

• Behavioural Decision Making

• Change Management

• Climate Change and its impact on the World Economy

• Corporate Governance

• Corporate Strategy

• Creativity and Innovation

• Design Thinking

• Digital & Social Media Marketing

• Emerging Markets

• Financial Services Regulation

• International HR Management

• New Product Development

• Social Enterprise

• Strategy 2

• Technical Analysis

• Virtual Organisations

United Kingdom
 

A-Level: AAA

If you are studying General Studies or Critical Thinking these subjects will not be included in any offer condition.

For A-Level applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 6 (B) in GCSE Maths.
 

BTEC/OCR Cambridge Technical Level 3 Extended Diploma: DDD

For BTEC/OCR Cambridge Technical applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 7 (A) in GCSE Maths.

For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:

• BTEC/OCR Cambridge Technical Level 3 National Diploma (grades DD) with one A-Level (grade A)

• BTEC/OCR Cambridge Technical Level 3 Subsidiary Diploma/National Extended Certificate (grade D) with two A-levels (grades AA)

For combination BTEC/OCR/A-Level applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 7 (A) in GCSE Maths.
 

IB: 35 points overall with at least 18 points across three Higher Level subjects, including either HL4 or SL5 in both Mathematics and English. Please note that we are happy to accept both Maths Analysis & Approaches and Maths Applications & Interpretations.
 

Access to Higher Education: Pass the course with 45 level 3 credits including minimum 30 distinction credits and the remaining 15 credits at merit or above.

For Access applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 6 (B) in GCSE Maths.
 

Foundation course for UK/EU students
 

If you do not meet the qualification criteria for this course, you may still meet the criteria for our Business Management Foundation course. The Foundation course is a one-year full-time programme that provides an entry route to any of the following business-related courses: BSc Business Management, BSc Business Management, Digital Innovation and Entrepreneurship, BSc Business with Finance, BSc Business with Marketing and BSc International Business.
 

International students
 

We accept a wide range of international and other UK qualifications at Bayes.
 

Information for international and EU applicants
 

For international applicants requiring a Student Route visa we accept any of the below English language proficiency qualifications at the grades listed:

• Language Cert International ESOL: Language Cert B2 Communicator High Pass

• IELTS (Academic, UKVI or IELTS Indicator): 6.5 overall with no less than 6.0 in any sub test.

• TOEFL (Test centre or iBT Special Home Edition): 92 overall (24 Writing, 23 Reading, 22 Speaking, 21 Listening)

• Pearson Test of English (PTE) Academic: 59 overall with minimum of 59 in each sub test

• Pearson Academic Online: 62 overall with minimum of 59 in each sub test

• IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above

• International Baccalaureate: Grade 5 at Standard level or Grade 4 at Higher level

• Trinity College (Integrated Skills): ISE III – pass in each area

• INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Bayes-specific course)

• Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180-192) at CEFR Level C1

• Cambridge English Proficiency (also known as Certificate of Proficiency in English): Grade C (200-212) at CEFR Level C2

• Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above

• Bellerbys Foundation Course 69% overall and 59% minimum in each sub test

• Oxford Test of English 130 overall with minimum 120 in each sub test

• GCSE English Language Grade C/5 or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school.

• A Level English Language Grade C or above but 1)Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2)Education must be undertaken in a UK school.

• Vitnemal: English grade 5

• French Baccalaureat: 14/20 in English

• Malaysian GCE O Level (SPM-1119 syllabus only): grade A
   

An exception to the above criteria applies to Student Route visa applicants from the below majority English-speaking countries for whom we can accept a wider range of English qualifications:

• Antigua and Barbuda

• Australia

• The Bahamas

• Barbados

• Belize

• Canada

• Dominica

• Grenada

• Guyana

• Ireland

• Jamaica

• Malta

• New Zealand

• St Kitts and Nevis

• St Lucia

• St Vincent and the Grenadines

• Trinidad and Tobago

• United Kingdom

• United States of America
   

Information for home and EU applicants

In addition to the above English language proficiency qualifications accepted for International applicants, as a Home or EU applicant we can also accept any of the below English qualifications:

• GCSE: Grade C or 5
• O-Level: Grade C
• A-Level: Grade C
• Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1

UK£9,250Tuition fees are subject to annual change

EU£20,500Tuition fees are subject to annual change

International£20,500Tuition fees are subject to annual change
 

UK students
 

* The fee for this course in 2021/22 was £9,250 for each year of study. Fees for students commencing study in 2022/23 are £9,250.
 

EU and Non-EU international students
 

** In 2020/21 the fee was £19,000 for the first year of study. Fees for students commencing study in 2022/23 are £20,500. The institution reserves the right to increase your tuition fees annually to take account of the institution's increased costs of delivering educational services. The increase will normally be 2% but this is kept under review with reference to the RPI. If the institution intends to increase your tuition fees you will be advised of this alongside the published entry fee.

BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.
 

Graduates from the Business with Marketing pathway can seek roles either with a specialist advertising/publicity business or within the marketing team of a large organisation.