Business Management, Digital Innovation and Entrepreneurship BSc (Hons)

at City University of London

Who is it for?
 

If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you.

You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.
 

Objectives
 

On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.
 

You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.
 

Pathway leader
 

Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered by the degrees in the Business Management cluster. They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.

Dr Li Xue Cunningham is the pathway leader for Business Management, Digital Innovation and Entrepreneurship as well as being course director for the entire Business Management degree cluster of courses

Her main research interests lie in the areas of international and comparative human resource management, gender and diversity management, private enterprise business and development, especially in China.
 

Structure
 

What will I learn?

On the Business Management, Digital Innovation and Entrepreneurship pathway you will:

• Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management.

• Understand the characteristics, and the measures of success, applicable to innovative businesses in a contemporary environment.

• Understand the implications of disruptive technology and the need to manage innovations accordingly.

• Learn a range of approaches to introducing innovations.

• Understand the requirements and techniques associated with a complicated and uncertain world.

• Recognise the ethical issues surrounding business and be able to practise responsible management.
   

Year 1
 

In year 1 Students will take a total of 8 core modules which in total has a credit value of 120 credits.

Core modules:

• Introduction to management

  This provides an introduction to management and organisational behaviour concepts.  You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.

• Business economics

  This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.

• Critical Analysis for Business

  This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.

• Quantitative methods and analytics

  This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses.  This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.

• Operations and supply chain management

  This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.

• Financial and management accounting 1

  This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can inform a business’s decision making.

• Fundamentals of marketing

  This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.

• Management lab and business skills

  This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.
   

Year 2
 

In Year 2 Students are required to take 5 core modules along with 2 specialist modules and choose 1 elective module which in total has a credit value of 120 credits.

Core modules:

• Technology and innovation management

  This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.

• Introduction to entrepreneurship

  This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.

• Introduction to finance

  This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make.  You will also have a sound basis for any further finance modules which you may take within your course.

• Human resources management

  This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.

• Business strategy analysis

  This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.
   

Specialist modules:

• Digital business

  This concerns the business implications of digital technologies and the process of change associated with digital innovation. You will explore how to identify digital innovations that have the potential to revolutionise business, and how to address the challenges that they introduce.

• Economics for digital business

  This is about how you generate value within a digital business. You will learn about the economic forces that shape digital businesses, and the approaches that such business can adopt to exploit these forces.
   

Elective Modules:

• Econometrics

• Financial and Management Accounting 2

• International Business Environment

• International Marketing

• Asset Management

• Economics for Business 2

• Financial Markets

• Intellectual Property Management

• Introduction to Business Law

• Management of the Public Sector

• Management Science

• Managing for Social Purpose

• Marketing Strategy

• Mentoring & Coaching for Leadership
   

Year 3
 

In Year 3 Students are required to take 3 core modules along with 1 specialist module and choose 3 elective modules which in total has a credit value of 120 credits.

Core modules:

• Final-year project or corporate responsibility project

  You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.

• Research methods and data analysis

  This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.

• Business in society

  This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors.  You will study the demands, expectations, and potential conflicts that result from these factors.
   

Specialist modules:

• New venture creation

  This is concerned with entrepreneurship as a core discipline for all managers. You will learn about how to create new ventures with potential for high growth, and will set this within the context of a changing economic and strategic landscape.
   

Elective Modules:

• Corporate Finance

• International Business Strategy

• Advanced Management Practice

• Bank Strategy & Management

• Behavioural Decision Making

• Change Management

• Climate Change and its impact on the World Economy

• Corporate Governance

• Corporate Strategy

• Creativity and Innovation

• Design Thinking

• Digital & Social Media Marketing

• Emerging Markets

• Financial Services Regulation

• International HR Management

• Mergers & Acquisitions

• New Product Development

• Social Enterprise

• Strategy 2

• Technical Analysis

• Virtual Organisations

United Kingdom
 

A-Level: AAA

If you are studying General Studies or Critical Thinking these subjects will not be included in any offer condition.

For A-Level applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 6 (B) in GCSE Maths.
 

BTEC/OCR Cambridge Technical Level 3 Extended Diploma: DDD

For BTEC/OCR Cambridge Technical applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 7 (A) in GCSE Maths.

For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:

• BTEC/OCR Cambridge Technical Level 3 National Diploma (grades DD) with one A-Level (grade A)

• BTEC/OCR Cambridge Technical Level 3 Subsidiary Diploma/National Extended Certificate (grade D) with two A-levels (grades AA)

For combination BTEC/OCR/A-Level applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 7 (A) in GCSE Maths.
 

IB: 35 points overall with at least 18 points across three Higher Level subjects, including either HL4 or SL5 in both Mathematics and English. Please note that we are happy to accept both Maths Analysis & Approaches and Maths Applications & Interpretations.
 

Access to Higher Education: Pass the course with 45 level 3 credits including minimum 30 distinction credits and the remaining 15 credits at merit or above.

For Access applicants we also require a minimum of grade 5 (C) in GCSE English Language and grade 6 (B) in GCSE Maths.
 

Foundation course for UK/EU students
 

If you do not meet the qualification criteria for this course, you may still meet the criteria for our Business Management Foundation course. The Foundation course is a one-year full-time programme that provides an entry route to any of the following business-related courses: BSc Business Management, BSc Business Management, Digital Innovation and Entrepreneurship, BSc Business with Finance, BSc Business with Marketing and BSc International Business.
 

International students
 

We accept a wide range of international and other UK qualifications at Bayes.
 

Information for international and EU applicants
 

For international applicants requiring a Student Route visa we accept any of the below English language proficiency qualifications at the grades listed:

• Language Cert International ESOL: Language Cert B2 Communicator High Pass

• IELTS (Academic, UKVI or IELTS Indicator): 6.5 overall with no less than 6.0 in any sub test.

• TOEFL (Test centre or iBT Special Home Edition): 92 overall (24 Writing, 23 Reading, 22 Speaking, 21 Listening)

• Pearson Test of English (PTE) Academic: 59 overall with minimum of 59 in each sub test

• Pearson Academic Online: 62 overall with minimum of 59 in each sub test

• IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above

• International Baccalaureate: Grade 5 at Standard level or Grade 4 at Higher level

• Trinity College (Integrated Skills): ISE III – pass in each area

• INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Bayes-specific course)

• Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180-192) at CEFR Level C1

• Cambridge English Proficiency (also known as Certificate of Proficiency in English): Grade C (200-212) at CEFR Level C2

• Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above

• Bellerbys Foundation Course 69% overall and 59% minimum in each sub test

• Oxford Test of English 130 overall with minimum 120 in each sub test

• GCSE English Language Grade C/5 or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school.

• A Level English Language Grade C or above but 1)Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2)Education must be undertaken in a UK school.

• Vitnemal: English grade 5

• French Baccalaureat: 14/20 in English

• Malaysian GCE O Level (SPM-1119 syllabus only): grade A
   

An exception to the above criteria applies to Student Route visa applicants from the below majority English-speaking countries for whom we can accept a wider range of English qualifications:

• Antigua and Barbuda

• Australia

• The Bahamas

• Barbados

• Belize

• Canada

• Dominica

• Grenada

• Guyana

• Ireland

• Jamaica

• Malta

• New Zealand

• St Kitts and Nevis

• St Lucia

• St Vincent and the Grenadines

• Trinidad and Tobago

• United Kingdom

• United States of America

UK£9,250

EU£20,500

International£20,500Tuition fees are subject to annual change
 

UK students
 

* The fee for this course in 2021/22 was £9,250 for each year of study. Fees for students commencing study in 2022/23 are £9,250.
 

EU students and Non-EU international students
 

** In 2021/22 the fee for international students commencing study was £19,500 for each year of study. Fees for students commencing study in 2022/23 are £20,500. The institution reserves the right to increase your tuition fees annually to take account of the institution's increased costs of delivering educational services. The increase will normally be 2% but this is kept under review with reference to the RPI. If the institution intends to increase your tuition fees you will be advised of this alongside the published entry fee.

BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.
 

Graduates from the Digital Innovation and Entrepreneurship pathway can work for a large organisation, identifying and reacting to threats of technology-based disruptive innovation, but will also be in a position to launch a digital startup.