Strategic Marketing (MSc)

at Cardiff University

The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.
 

• Stage 1 consists of eight modules (120 credits in total).
• Stage 2 consists of a Marketing Project of 60 credits.
   

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2022/23 academic year. The final modules will be published by September 2022.

This course is taught from September to June and you will take a range of core modules.
 

Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation.
 

The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.

Academic requirements:

Typically, you will need to have either:

• a 2:1 honours degree (GPA 3.0/4.0) in a relevant subject area such as business, marketing, or management to include a minimum of UK 60%/2:1, or equivalent, in at least 3 marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing) and a basic knowledge of mathematics, or an equivalent international degree
• a university-recognised equivalent academic qualification
• or relevant professional experience evidenced by a reference.
   

English Language requirements:

IELTS with an overall score of 6.5 with 6.0 in all subskills, or an accepted equivalent.
 

Application deadline:

We allocate places on a first-come, first-served basis, so we recommend you apply as early as possible.
 

Selection process:

We will review your application and if you meet the entry requirements, we will make you an offer.

Fees for home status

Tution Fees - £15,700
Deposit - £

Fees for overseas status

Tution Fees - £24,450
Deposit-£1000
 

At Cardiff Business School, you’ll receive a career-changing education from world-leading academics that have different points of view. They’ll challenge your thinking as you consider the world of business from a range of alternative perspectives.
 

On our MSc in Strategic Marketing, you’ll benefit from the knowledge and expertise of our Career Enhancer Team. They’re ready and waiting to identify events and opportunities to help you achieve your future aspirations.
 

We’ve developed relationships that range from the largest multinationals to the smallest micro-businesses, and include a wide variety of social enterprises and cooperatives. We use these networks to deliver value for our students through:
 

• real-world case studies and insights
• collaboration with our Public Value Entrepreneurs in Residence
• guest lectures
• field trips and workshops .
   

This wide ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.
 

This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.
 

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.