Level 6
You will complete the following 30-credit module in Term 1 of Year 1:
Applied Business Strategy
At the end of this module, you will be able to:
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Examine and critically evaluate business strategy and strategic management theories and concepts.
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Apply a range of tools to conduct a strategic audit of an organisation and its environment.
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Provide recommendations with appropriate justification for a sustainable strategy for the organisation and produce an implementation plan.
Depending on the specialisation you choose, you will also complete one of the following 30-credit option modules* in Term 1 of Year 1:
Digital Marketing (Marketing specialisation)
At the end of this module, you will be able to:
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Critically evaluate the impact of digital technologies and digital marketing tools on marketing activities.
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Examine and critically evaluate the importance of digital analytics in business performance.
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Apply a range of tools to develop responsible, sustainable and ethical digital marketing campaigns.
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Evaluate the effectiveness of digital marketing campaigns.
Human Resource and the Business (Human Resource Management specialisation)
At the end of this module, you will be able to:
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Critically analyse how Human Resource practice connects to the business and the wider commercial environment to support the delivery of business goals and objectives.
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Discuss and critically evaluate the role Human Resources can play in leading change within a business.
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Discuss various aspects of workforce planning and development practices.
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Critically evaluate the appropriateness of HR policies and strategies within a changing environment, meeting the interests of a range of stakeholders.
Innovation and Business Planning for Entrepreneurs (Entrepreneurship specialisation)
At the end of this module, you will be able to:
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Apply relevant models and frameworks to critically evaluate the feasibility of a business idea for a start-up venture.
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Develop a business plan for a start-up venture.
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Select and apply appropriate techniques to deliver an effective business pitch.
Depending on the specialisation you choose, you will complete one of the following 30-credit option modules* in Term 2 of Year 1:
Advanced Marketing with Consumer Behaviour (Marketing specialisation)
At the end of this module, you will be able to:
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Discuss and evaluate contemporary marketing and consumer research.
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Critically evaluate and apply related consumer behaviour concepts.
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Discuss and critique the complex nature of strategic marketing decisions.
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Develop sustainable marketing recommendations for a successful marketing strategy.
Applied Human Resource Management (Human Resource Management specialisation)
At the end of this module, you will be able to:
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Critically evaluate issues related to the management of businesses and the role of HR in delivering success.
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Discuss the impact of societal and environmental developments that affect work and people.
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Select, apply and evaluate techniques to solve problems, conduct workplace investigations or promote good practice in a range of authentic situations encountered by HR practitioners in the first few years of their careers.
Business Development for Entrepreneurs (Entrepreneurship specialisation)
At the end of this module, you will be able to:
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Discuss and critically evaluate the various organisational approaches to achieving growth.
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Identify and evaluate opportunities to develop an organisation sustainably.
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Analyse resource requirements and assess risks associated with developing a business.
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Create a business growth plan.
You will also complete one of the following 30-credit option modules* in Term 2 of Year 1:
Business Project
At the end of this module, you will be able to:
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Apply knowledge and skills gained during the degree to the critical analysis of a complex business management investigative topic of their choice.
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Evaluate a range of research methods and justify a research strategy/methodology.
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Apply appropriate research methodology.
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Critically evaluate, synthesise and apply relevant theoretical frameworks.
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Draw conclusions and/or propose feasible solutions.
Independent Learning Module
At the end of this module, you will be able to:
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Negotiate, plan, research and conduct a programme of study and assignment in an appropriate area.
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Identify, define, and critically evaluate issues from a variety of viewpoints and synthesise arguments to support relevant conclusions, solutions or recommendations.
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Critically evaluate and apply knowledge and understanding and communicate findings.
Internship
At the end of this module, you will be able to:
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Identify relevant real-life business issues and expand knowledge and understanding through a practical application of business theory.
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Transfer academic knowledge and understanding to real-life business issues.
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Critically evaluate and apply knowledge and understanding to produce a project report.
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Reflect upon work-based business practice and how academic knowledge and understanding underpins practice.