MSc Management and Marketing

at Birmingham City University

COURSE IN DEPTH

Modules

In order to complete this course a student must successfully complete all the following CORE modules (totalling 160 credits):

 

Managerial Finance
20 credits

 

This module aims to develop your understanding of the main financial objective of the firm i.e. wealth maximisation and how it is achieved through alignment of financial decisions under constraints from within and outside the organisation. The module covers topics such as financial statements analysis, budgeting, cost-benefit analysis, time value money, investment appraisal, working capital management, sources of capital and choice of capital structure.

 

The Integrated Business
20 credits

 

The aim of this module is to provide you with the key knowledge and understanding of the integrated nature of business functions focusing specifically on marketing and operations. It will give you both a foundation in what business is and how it operates using these two key functional perspectives whilst also highlighting leadership and financial implications of managerial decision making in these areas to provide an integrated and holistic view of business in a variety of contexts.

 

Leadership Development
20 credits

 

This module will provide you with an opportunity to engage and consider contemporary issues in leadership from both UK and international perspectives and how leaders address these within organisations. The module will enable you to develop a critical insight and outlook in order to explore relevant solutions for organisational effectiveness and success.

 

International Strategic Management
20 credits

 

International Strategic Management is a core module for all MSc business pathways. Strategy is a field that breaks you out of a functional perspective and integrates the functional Stage 1 themes of finance, marketing, leadership and operations to offer a holistic view of an organisation, be that a small or medium sized business or a large corporation in an international context. The focus of this course is on the business unit level or competitive strategy, not corporate level strategy.

 

Major Project
40 credits

 

The Major Project provides the practical and theoretical focus for the MSc Management programme and is the culmination of your programme of study. The aim of this module is to provide a framework for you to undertake a substantial piece of disciplinary-relevant research. It is founded upon Birmingham City Business School’s teaching and learning philosophy which integrates theory and practice.

 

Strategic Brand and Communications Management
20 credits

 

This module examines the management concepts and practices related to product and service branding, specifically the detailed underpinning necessary to understand the building blocks of brand management and building brand equity. The module also provides the skills needed to critically analyse, evaluate and create an integrated marketing communications plan.

 

Digital Marketing Strategy
20 credits

 

This module aims to equip you with the conceptual knowledge needed to further develop your understanding of digital marketing strategies. It explores a diverse range of activities within digital marketing strategy and aims to enable you to appreciate the major differences between traditional and digital marketing activities at a strategic level.

 

In order to complete this course a student must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules:

 

Research Project Management
20 credits

 

The Research Project Management module looks to provide you with the necessary knowledge and skills to manage projects more efficiently within your workplace role, focusing particularly on how project management tools and techniques can be used to manage commercial research projects.

 

Research Practice
20 credits

 

This module is designed to give you the research skills and insights necessary for the study and investigation of business organisations and business-related data. These skills will impact directly on your ability to understand and evaluate information from a variety of sources and where appropriate undertake primary research. You will become aware of the many tools and techniques that can help judge and interpret research outcomes.

 

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

INTERNATIONAL STUDENTS

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

 

Award: MSc Starting: Sep 2022
Full Time 1 Year £16,300 in 2022/23

Enhancing employability skills

 

You’ll have the opportunity to:

 

• Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
• Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
• Seek support and engage with events and activities provided by Birmingham City University’s careers service.
• Take part in Birmingham City University’s Graduate Plus scheme.
• Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV. 

 

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

 

OpportUNIty

 

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

 

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.