COURSE IN DEPTH
Modules
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
Research and Professional Skills
20 credits
The aim of this module is to introduce you to research skills and methods to allow you to craft your own research proposal, which will support and inform your major project module. You will choose your own area of interest relating to your specialism for research.
Industry Practice and Context
20 credits
This module will introduce you to your specialist field, focusing on the key skills, issues and debates surrounding the creative industries and in your specialist field. Marketing and management theory will be put into the context of your specialism and relate to your growing awareness of the global nature of the creative industries.
Analysis and Planning for Management
40 credits
This module will provide you with the elements of business planning as well as the ability to analyse the environment of a business and plan future directions based your findings. Analysis covers topics such as trends, competitors, market and industry influences. Planning-related areas include product and service development, sustainable innovation, finance and marketing. Overall, the module will equip you, as a future manager, with the tools you will need to make strategic and tactical business decisions to provide evidence-based direction to future employers.
Project Management - ADM
20 credits
Successful Project Management within the creative sector (e.g. arts, media, design, broadcasting, luxury goods, building design, etc.) is essential to take ideas from beginning to fruition, assisting with the operationalising of new innovation and smooth delivery of essential tasks. The project management module explores issues within the creative sector. It aims to present a research informed approach to enable the management of resources and decision-making in areas such as defining, planning, costing and reviewing large scale projects and will be delivered specifically for ADM students only.
International Strategic Planning for Luxury Brands
20 credits
This module has been designed to prepare you for a professional role in Luxury Brand Management by providing you with the tools, skills and knowledge needed to make strategic marketing decisions. You are invited to take the role of self-determined learner with the freedom to choose the luxury brand and market you want to focus on, developing your professional USP and aligning to your personal career aspirations.
Major Project (Masters)
60 credits
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.
