COURSE IN DEPTH
Year One
Learn by doing with this hands-on degree, underpinned with theoretical and academic knowledge. Depending on the module, you’ll take part in seminar classes, practical workshops and one-to-one or group tutorials.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Live Production 1
40 credits
In Live Production 1 you will be introduced to the core skills of your production specialism. You will explore the organisational structures and roles within media production and be introduced to key aspects of producing media content. You’ll then put these into practice with a series of regular production days designed to help you develop a practical knowledge of the skills required to work with a real audience and real deadlines to adhere to.
Introduction to Media Contexts and Practice 1 – Television Production
20 credits
The workshops will include both practical and theoretical elements, and will develop your basic technical, editorial and critical skills in the particular specialist area.
Introduction to Media Contexts and Practice 2 – Radio and Podcast Production
20 credits
The workshops will include both practical and theoretical elements, and will develop your basic technical, editorial and critical skills in the particular specialist area.
Global and Community Impact
20 credits
This module will develop an understanding of the terrain in which organisations with a global and local community focus attempt to work, considering the issues which they attempt to tackle, and the political, economic, social and cultural contexts in which they work.
Media Storytelling
20 credits
This module is designed to help you develop an understanding of how stories are constructed and told through audio and video platforms. Narrative structure is explored through the critiquing of existing media texts. You will learn to critique different media texts, and to understand the techniques they are utilizing in order to construct a narrative. You will then apply the principles and frameworks you have identified in the work of others, to your own television or radio practice, leading you to develop and produce your own creative story.
Year Two
In order to complete this course you must successfully complete all the following CORE modules (totalling 80 credits):
Advanced Media Contexts and Practice 1 – Television Narratives
20 credits
The workshops will include both practical and theoretical elements, and will build on the technical, editorial and critical skills you learnt in year one, taking them to a more advanced level.
Advanced Media Contexts and Practice 2 – Radio Programming and Production
20 credits
The workshops will include both practical and theoretical elements, and will build on the technical, editorial and critical skills you learnt in year one, taking them to a more advanced level.
Live Production 2
40 credits
In Live Production 2 you will build on skills developed in production work in year one. You will research, plan and develop production material relevant to your production specialism. You will learn industry-level, specialist practical skills and develop your own professional practice through a range of production activities and workshops. The aim is to encour
In order to complete this course you must successfully complete at least 20 credits from the following list of CORE OPTIONAL modules:
Collaborative Practice
20 credits
The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. For example, with the approval of your supervisor, you can determine a project based on your own interests; your supervisor may set you a predetermined project to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to an interdisciplinary project which will be agreed in advance with your supervisor.
Live Project
20 credits
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by an external client/ agency, in consultation with your supervisor, and it could be a ‘real life’ problem to be solved, or a simulation. It is an opportunity for you to engage in a professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. Where appropriate, the project may involve interdisciplinary collaboration with students from other courses. In this way, it reflects the collaborative, flexible nature of employment within the Creative Industries.
Work Placement
20 credits
The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL School of Media modules.
Gender, Sexuality and the Body
20 credits
Building on your year one and two studies, this module will encourage you to work in senior roles within a production team, producing regular published content.
Alternative Lifestyles (Pleasure, Leisure and Taboo)
20 credits
This year two module will unpack the various ways in which lifestyles, identities and certain ‘taboo’ practices are created and contested through media artefacts, leisure time activities and pursuits, and social practices. The module explores a range of bodily projects, leisure time pursuits and lifestyle choices to develop how we can understand, study, and ‘feel’ about alternative lifestyles. You will also be able to see the limitations through exploring stigma, pathologisation and Othering lifestyles or identities which are seen to be taboo, temporary or morally corrosive. The module aligns itself with developments in society, law and ‘moral’ frameworks. The module explores hedonistic, emotional, experiential and self-affirming qualities found in a range of alternative lifestyles, leisure time pursuits and practices. The reappraisal of alternative lifestyles will also include the issues, points of tension and ruptures inside alternative modes of self, sexual and bodily expression. A deeper understanding of the complexities and nuances in alternative lifestyles will pave the way for a fresh and innovative stance on identity, lifestyles, diversity youth, and bodily politics. As the module applies an extensive critical engagement with theory, students are therefore encouraged to widen their reading and interaction with contemporary research.
Comedy in Media and Popular Culture
20 credits
You will build on your previous studies by developing skills in connecting research and practice. Through set readings, class discussions, e-learning and directed study tasks, we will identify and explore key debates, theoretical perspectives and concepts in humour and comedy studies so that you can develop your familiarity with these theoretical fields. You will then test theoretical perspectives and key concepts through your own innovative comedy production. In this work, you will offer researchbased, critical reflection on your own practice and on political, moral and ethical issues that emerge from the relationships between humour, comedy, and power, on both a national and an international scale.
Perspectives On Community And Alternative Media
20 credits
This module offers you the opportunity to investigate community and alternative media practices and organisations, drawing on a range of theoretical perspectives to help you understand the value generated by media produced outside of the mainstream.
Race, Ethnicity and the Media
20 credits
Race, ethnicity and the media introduces students to key theories and debates on race and ethnicity in relation to the media, including critical race studies, post-colonial theory, intersectionality and work on equality/diversity within the cultural industries. It will be based around debates around ‘race’ in the UK, but these debates will be situated within a global context. The historical development of concepts of race, ethnicity and immigration will be explored, highlighting their impact on contemporary British society and media.
Media and Materiality
20 credits
In a media landscape which is increasingly defined by digital technologies and our relationships with them, this Level 5 module encourages you to consider the role of material, analogue media artefacts and practices in shaping the way that we engage with and understand digital media. From the role of analogue aesthetics in film practice, to the resurgence of the vinyl record, this module will explore a range of issues and debates relating to media, formats, materiality, and digitalisation. You will be presented with a range of critical perspectives on materiality in media, and required undertake research which applies these critical perspectives to your own media interests and practice.
Fandoms and Subcultures
20 credits
This module offers an introduction to some of the ongoing academic debates on media fandoms and subcultures. Through readings, lectures, seminars and independent research, you will engage with key theoretical perspectives, methodological approaches and case studies in these academic fields. This module is intended to develop the knowledge and skills that you established in your first year, to develop your critical thinking and research skills and to enable you to gather, organise and use secondary and primary sources to express arguments coherently and effectively.
Communities of Practice: Culture, Heritage and Space
20 credits
This module will develop your understanding of what defines ‘community’ and how this definition is subject to negotiation and change through the use and appropriation of space. Using a structured framework this module introduces you to the issues, debates, and practical considerations around the use of space, communities, and culture. We will first establish agreed definitions of what we mean by communities, contested landscapes, culture, and heritage. This will enable you to identify key theoretical positions and approaches, which you will then see in action through case studies (in taught sessions) and your own application (in assessment and own case studies). Secondly, we examine through the use of case studies ways in which people navigate around these issues and debates in their media and artistic practices. Finally, the module will invite you to propose solutions to some of the limitations of space uncovered throughout the module’s discussions. The module will be inclusive and will suit those on: events and exhibitions, music industries, production and broad course pathways.
Film Cultures
20 credits
This module will look at the way films tell their stories, transfix their audiences, and draw an emotional response. It will focus primarily on the various film narratives, but will also engage in the broader context of film criticism and film theory within which the form has been understood. We will examine films drawn from a range of periods, countries, and traditions, exploring film form and the powerful influence films have had, not only on their immediate effect on audiences but on the wider cultures within which they exist. We will also investigate how these films are using traditional and new methods to market to audiences wide and niche and the ways in which many studios are now inviting fans to get involved with the marketing process.
Media Censorship and Regulation
20 credits
This module explores the current state of academic knowledge and real world issues relating to media censorship and regulation. The module is designed to encourage you to think about and reflect upon your own assumptions and preconceptions and to think critically and systematically about challenging topics.
Celebrity Culture
20 credits
This module develops transferable skills in research, analysis, problem solving, teamwork and communication, and you will connect research and practice through formative activities and assessed work.
Creating Compelling Content
20 credits
The ability to create compelling content is an essential communication skill and the key to employability in a range of media careers, not least in Public Relations. As well as being engaging and accessible, effective communication almost always involves the ability to produce professional content across a range of platforms and channels. This module concentrates on developing the writing and crafting skills that are highly valued by media employers.
Bi-Media Drama
20 credits
This optional module will help prepare you for undertaking a drama related final Major Project in your final year, in either radio or television.
Television Studio
20 credits
This module will help prepare you for undertaking a television studio related final Major Project in your final year.
Lifestyle and Branded Media
20 credits
This module explores the emerging media which sits at the boundary between journalism and public relations. You will consider the range of different motivations which drive this type of media production and how they influence both the product and process of creation. You will research and analyse the professional context which informs media production and learn the practical skills to create interesting and lively multi-media content for a client or audience of your choice. In order to do this well you will need to have a good understanding of the commercial objectives and organisational restraints which frame this area of production and how it is shaped by social, legal and ethical issues as well as the demands of your client or audience. Whether you’re interested in lifestyle journalism or creating content for a promotional purpose this module will help you to produce carefully crafted and targeted material that can engage audiences in different ways.
Campaigning and Investigation Journalism
20 credits
Campaigning and Investigation Journalism is an optional module for all journalism specialists which provides a grounding in key concepts and techniques in the process of journalistic investigations and campaigns. In the first stage of the module you are introduced to key principles of investigations and campaigns across multiple platforms, and typical challenges involved in investigative and campaigning projects, as well as practices of idea generation and planning. This context then provides the basis for exploring a range of investigative and campaigning techniques. The content maps closely with the assessment task.
Music, Media, and Digitalisation
20 credits
The ways in which we consume, conceptualise, and interact with music is being constantly redefined in the face of rapid technological change. This module, Music, Media, and Digitalisation, invites you to engage with a range of contemporary arguments and challenges relating to the digitalisation of music as a media form, and to consider the implications that these arguments and challenges bring to bear on the ways in which you, and others, understand and engage with music. Across this module you will examine and explore a range of critical perspectives on music, media, and digitalisation, examining the histories and developments of digital music technologies, and the disrupting effects that these have had, and continue to have, on the ways in which we access, listen to, and talk about music.
Digital Content Distribution
20 credits
Recent and emerging technologies have created opportunities for bootstrapped media projects—low budget, lean start-ups—to break new ground, to tell stories in innovative ways, and to find an audience. What could you do with the opportunity to make and publish the stories which matter to you? On this module you will get together with likeminded students to develop and publish stories which take into account the affordances of new technologies. Working as a collective, you will publish a range of media products online and will host an event to showcase the work.
Advanced Visual Communication
20 credits
This module is available as an option to all students who wish to advance their graphic design abilities.
Music Industries Promotional Practices
20 credits
Building upon on a number of media production skills established in first year, Music Industries Promotional Practices will introduce you to concepts, principles, and practices related to the promotion of music, and musical acts. In this module you will explore and develop promotion and PR techniques and gain insight into how music industries workers build successful working relationships with music and other interrelated media. You will develop a working knowledge of marketing and PR theory applied to music promotion practice and builds up your skills in promotional writing, visualisation, strategy development and campaign management. It also provides a practical insight into the organisation of tours, album and video releases and online promotion. This module develops individual and group project skills and a number of transferrable and critical skills.
Commercial Production for Radio
20 credits
This module develops a ‘real world’ understanding of contemporary approaches to commercial production for radio and audio platforms. Topics include idea generation, producing scripts / copy, multi-track digital editing, use of music and sound effects, voice over / talent production, pitching concepts, and scheduling principles. The interdisciplinary nature of audio advertising across various forms of media, such as the Internet and Social Media, will also be assessed. The module explores the wide range of roles and compliance responsibilities associated with commercial radio production, including the positions of account manager, traffic scheduler, creative director, copywriter, voiceover, producer. You will produce an original, series of radio commercials as MP3 audio files for a targeted audience, accompanied by a written report of 2000 words. This report will document your production processes, and include client research, evidence of idea development, audience and platform research, as well as scripts. The report will also include a critical reflection, which evaluates your performance and sets goals for future development.
Radio Documentary and Podcast Production
20 credits
This module will encourage you to develop original ideas for innovative radio documentaries, within a recognised professional industry context. You will identify a clear target audience for your work. You will produce an individual, self-contained radio documentary with an accompanying reflective written report. A live presentation will showcase your documentary concept and its audience / station in a mock ‘commissioning’ style pitch.
Fashion Photography
20 credits
This module is for students wishing to further their photographic abilities. You will explore the professional working practices and creative stylistic approaches specific to fashion photography with due consideration to the fashion media, client needs, key practitioners, as well as current and future developments that inform production.
Photojournalism
20 credits
This module is for students wishing to further their photographic abilities, exploring the professional working practices and the visual language specific to photojournalism with due consideration to the context in which photojournalists and documentary photographers, music photographers and sports photographers operate within the media industries. You will continue to develop camera, lighting and post-processing techniques to a more advanced and appropriate professional level as a complementary skillset to your media interests.
Digital Storytelling
20 credits
Digital Storytelling techniques have evolved to include everything from film techniques, still images, immersive-audio, environmental storytelling, and more. In this module we will consider the different ways in which these techniques can be effectively utilised to allow creative citizens to share their stories and to create engaging and meaningful stories through digital platforms.
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Year Three
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Live Production 3
20 credits
In Live Production 3 you will further develop production skills from your first two years. You will research, plan and develop production material relevant to your production specialism. You will take an experimental and innovate approach to develop your own professional practice through a range of production activities and workshops. The aim is to encourage you to synthesis skills in research and production in order to showcase your creativity whilst recognising professional contexts and audience demands.
Professional Media Contexts and Practice - Media Innovation
20 credits
The workshops will include both practical and theoretical elements, and will build on the technical, editorial and critical skills you learnt earlier in the course, taking them to a more professional level.
Professional and Academic Development
20 credits
This module will help you consolidate your skills and experience and prepare you to find employment through the development of self-promotion skills specific to your area of professional interest. You will continue to audit your skills and reflectively analyse your placement experience and evaluate its impact on your personal and professional development strategically applying new skills learned to present yourself as a media professional.
Major Project
60 credits
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
