COURSE IN DEPTH
Year one
The course is module-based and delivered one at a time – you will be taught in a classroom and lecture hall-style rooms to help you engage in lectures topics, discussions and class activities to support the module.
You will receive workshops in Visual Communication across pages such as InDesign and Illustrator.
All modules will be supported with weekly tutorials in groups or individually, of which you are expected to come prepared with work to show and questions.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Fashion Business Context
20 credits
Fashion Business Context will introduce you to an understanding the fashion industry, sectors and topical issues. This module considers the global picture of fashion and discusses the important issues which have defined or are defining this area. Whether it is social, political, economic, environmental or technological factors effecting the industry and consumers. You will be researching a sector and producing a visually creative piece of work that evidences your findings.
Trend Forecasting
40 credits
Trend Forecasting is the process of translating information across historical, cultural, social, technological, political factors into a visual direction for the future. This project is about understanding the process of trend forecasting, by identifying key drivers and their impacts and the consumer tribes. Student will develop a visual aesthetic to reflect the trend, which you will then apply to a chosen sector/client of the fashion industry.
Buying and Merchandising
40 credits
This module will introduce you to the buying and merchandising principles, and the roles and responsibilities of a buyer and merchandiser, in relation to the fashion industry. You will understand how the buyers and merchandisers work together, within different retail formats.
Visual Merchandising
20 credits
The visual merchandising project explores the current shift within retail environments to that of curated spaces, and acknowledges the new creators who are shaping the future of retail design. As retailers look to deepen engagement with customers, this module defines and promotes the understanding of visual communication and retail design as a key factor in the evolution of bricks and mortar. The module will introduce you to the challenges and exciting developments within the retail sector with particular focus on innovative visual communication methods and visual merchandising strategies.
Year two
The course is module-based and delivered one at a time – you will be taught in a classroom and lecture hall-style rooms to help you engage in lectures topics, discussions and class activities to support the module.
You will receive workshops in Visual Communication across pages such as InDesign and Illustrator.
All modules will be supported with weekly tutorials in groups or individually, of which you are expected to come prepared with work to show and questions.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Marketing and Public Relations
40 credits
This module will advance students skills in the world of PR and Marketing. Students will learn about techniques on persuasion, sales, segmentation and communication across market sectors. Utilising theories and innovative thinking students will develop and execute a Marketing and PR strategy.
International Retailing
20 credits
This module is designed to understand the nature of internationalisation and to critically evaluate strategies applied to the business sector. The module will enable students to address a variety of key issues in international retailing.
Event Management
40 credits
The purpose of this module is to enable you to undertake an in-depth project exploring the event industry. This module looks at different types of events, and explores key factors affecting their planning, it enables you to understand how funding and sponsorship work, and the importance of maintaining a healthy budget. You will explore and understand how to plan and organise a team, and find key suppliers and participants to make the event happen.
Work Placement
20 credits
The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.
Year three
The course is module-based and delivered one at a time – you will be taught in a classroom and lecture hall-style rooms to help you engage in lectures topics, discussions and class activities to support the module.
You will receive workshops in Visual Communication across pages such as InDesign and Illustrator.
All modules will be supported with weekly tutorials in groups or individually, of which you are expected to come prepared with work to show and questions.
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):
Major Project
40 credits
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
Independent Final Project
60 credits
The Independent Final Project is an opportunity to focus on a specific area related to future career aspirations, and develop a piece of work that reflects this. It could include creating a magazine or digital publication, developing a branding concept, a brand extension opportunity or a communication strategy. This will be grounded in extensive research both primary and secondary, with industry insight, innovation and justification.
Self-Promotion
20 credits
The aim of this module is to critically reflect on good practice and experience and prepare you for the progression into industry and relevant opportunities. Self-branding and Self-promotion are key in preparing to enter the creative industries. Portfolio preparation, interview prep, online branding and applications all offer a need to present yourself appropriately, confidently and succinctly.
