Universities United Kingdom Birkbeck University of London Courses MSc Sport Marketing

MSc Sport Marketing
at Birkbeck University of London

London, United Kingdom

Tuition Fee £ 19,200
Country Rank#62
Duration12 Months
Score IELTS: 6.5

Program Overview

Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour, and looks at how the principles and processes of marketing apply to the business of sport.

The course is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Course Content
COMPULSORY MODULES
- Advertising and Promotion
- Consumer Behaviour
- Digital and Social Media Marketing
- Marketing Research (Postgraduate)
- Sport Economics and the Design of Competitions
- Sport Event Management
- Sport Marketing
OPTION MODULES
- Public Relations
- Relationship Marketing
- Sport Governance
MSC SPORT MARKETING DISSERTATION
- MSc Dissertation
Entry Requirement
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

ENGLISH LANGUAGE REQUIREMENTS

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
Fees & Scholarships
- Full-time home students: £12450 pa
- Full-time international students: £19200 pa
Career Prospect
Graduates can pursue career paths in sports clubs, governing bodies, retail and the media. Possible professions include:
- marketing executive
- sports administrator
- sports development officer
- journalist.

Cost Of Studying At Birkbeck University of London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Sport Marketing at Birkbeck University of London