MSc Sport Management and Marketing

at Birkbeck University of London

COMPULSORY MODULES

• Advertising and Promotion

• Principles of Marketing (Postgraduate)

• Research Methods in Management (Postgraduate)

• Sport Economics and the Design of Competitions

• Sport Event Management

• Sport Governance

• Sport Marketing

OPTION MODULES

• International Sport Law

• Sport Labour Markets

MSC SPORT MANAGEMENT AND MARKETING DISSERTATION

• MSc Dissertation

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
 

We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
 

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

ENGLISH LANGUAGE REQUIREMENTS

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Full-time home students: £12450 pa

Full-time international students: £19200 pa

Graduates can pursue career paths in sports administration for sport governing bodies, professional sport clubs such as football clubs, and public bodies involved in the administration of sport policy. Possible professions include:

• consultant

• business/administrative manager

• customer service manager

• marketing manager

• sports administrator

• sports development officer.