Universities United Kingdom Birkbeck University of London Courses MSc Marketing

MSc Marketing
at Birkbeck University of London

London, United Kingdom

Tuition Fee £ 19,200
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

Course Content
COMPULSORY MODULES
- Brand Management
- Consumer Behaviour
- Digital and Social Media Marketing
- Marketing Research (Postgraduate)
- Strategic Marketing Management
MSC MARKETING DISSERTATION
- MSc Dissertation
Entry Requirement
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

ENGLISH LANGUAGE REQUIREMENTS

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
Fees & Scholarships
Full-time home students: £12450 pa

Full-time international students: £19200 pa
Career Prospect
Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:
- public relations officer
- marketing executive
- public affairs consultant
- media buyer
- event organiser
- media planner
- advertising art director.

Cost Of Studying At Birkbeck University of London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Marketing at Birkbeck University of London