MSc Marketing Communications

at Birkbeck University of London

COMPULSORY MODULES

• Advertising and Promotion

• Brand Management

• Consumer Behaviour

• Digital and Social Media Marketing

• Marketing Research (Postgraduate)

• Public Relations

• Relationship Marketing

• Strategic Marketing Management

MSC MARKETING COMMUNICATIONS DISSERTATION

• MSc Dissertation

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
 

We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
 

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

ENGLISH LANGUAGE REQUIREMENTS

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

• Full-time home students: £12450 pa

• Full-time international students: £19200 pa

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and in local and national government. Possible professions include:

• advertising executive

• marketing executive

• distribution officer

• public relations officer

• sponsorship officer

• public affairs consultant

• advertising copywriter.