MSc Charity Marketing and Fundraising

at Bayes Business School

The MSc course is taught on a part-time basis over a period of two years. Students initially enrol on the Postgraduate Diploma with the specialist area of their choice, and confirm their intention to complete the MSc at the end of the first year.

As a student you will:

• Develop your understanding of the strategic application of the marketing paradigm in the voluntary sector.
• Explore the practical application of key strategic marketing concepts and tools in different voluntary sector contexts.
• Understand how to design, implement and evaluate alternative fundraising strategies and techniques.
• Build relevant marketing/fundraising management and leadership skills and analytical capabilities.
• Gain access to a strong network and connections within the charity sector.
• Grow your confidence in pursuing your marketing career in the sector.

All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no age barriers.

In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year’s relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience.

In order to participate fully in the collaborative learning process all students who have not previously studied in English must sit an academic IELTS or TOEFL iBT exam.

English Language Requirements

• A UK upper second class degree or above, or the equivalent from an overseas institution, in a highly quantitative programme such as mathematics or statistics is required to enter this course
• Work experience is not a requirement of this course.
• If you have been studying in the UK for the last three years it is unlikely that you will have to take the IELTS test
• If you have studied a 2+2 degree with just two years in the UK you will be required to provide IELTS results and possibly to resit the tests to meet our requirements.

IELTS

The required IELTS level is an average of 7.0 with a minimum of 6.5 in the writing section and no less than 6.0 in any other section.

UK/EU/International (part-time)
£10,700
Tuition fees are subject to annual change

Fees in each subsequent year of study (where applicable) will be subject to an annual increase of 2%. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study (where applicable).

The fee for the Postgraduate Diploma is £6,800 for 2022/23 entry. A deposit of £400 is payable on acceptance of a place and the balance is payable in two instalments, the first on registration and the second in April. For those converting the Diploma to MSc a further £3,900 for 2022/23 entry is payable in the second year.

Students are selected on their professional experience, and generally continue working in their full –time role whilst undertaking this course.