BA (Hons) Business and Management (Marketing)

at Bath Spa University

Want to study business while also delving deeper into marketing?

Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you to develop specialist marketing skills alongside a general business degree.

Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to marketing and business challenges on a local and international level.