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Universities United Kingdom Anglia Ruskin University - London Courses BSc (Hons) Business and Marketing

BSc (Hons) Business and Marketing
at Anglia Ruskin University - London

London, United Kingdom

Tuition Fee £ 13,900
Country Rank-
Duration36 Months
Score IELTS: 6

Program Overview

People with marketing know-how are vital to just about every business or organisation.

There is always a high demand for skilled marketing graduates. Study for our honours degree and you’ll gain the skills and knowledge businesses really need, opening up your career options.

At ARUL we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.

With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. Effective marketing also requires a fundamental understanding of how businesses operate. With marketing knowledge and additional skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

Course Content
This degree is in the "business suite" of programmes at ARU London which all have a common first year:

This allows you to gain a broad understanding of the key areas of business.

We know it can be difficult to decide the exact direction you wish your studies to take. Our structure allows you to transfer to one of our "business suite" degree courses, should you wish to.

You are not committed in your area of specialisation; you can do so after your first year at ARU London.

See below for the modules you will study:

Year 0 (Foundation Year):

Students undertake a single 120 module called Skills for Higher Education, divided into the following parts:

Semester 1:

Research Skills 1

Professional Communications

Data Skills

Personal Development in Professional Settings

Semester 2

Research Skills 2

Global Debates

The Pitch Project

Year 1:

Business Environment

Academic and Professional Skills

Economics for Business

Business Finance

Year 2:

Legal Aspects of Business

Managing Human Resources

Principles and Practice of Marketing

Marketing Communications

Sustainability in Career Development

Year 3:

Consumer Behaviour

Business Strategy

Digital Marketing

Undergraduate Major Project (Integrated Case Study)
Entry Requirement
ARU London's standard offer is 104 UCAS tariff points from 3 A Levels, e.g. BCC.

Alternatively, ARU London asks for:
- Irish Leaving Certificate: BBCCC.
- Scottish Highers: BBCCC.
- BTEC Level 3 Extended Diploma: DMM in a business-related subject.
- International Baccalaureate Diploma: 24 points.
Applicants studying for other qualifications should contact ARU London to discuss their circumstances.

We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths. Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent.

Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications.
Fees & Scholarships
The cost of studying at Anglia Ruskin University - London varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay £13,900 annually, to study in Anglia Ruskin University - London.
Career Prospect
Careers:

In today’s tough jobs market, graduates need to stand out from the crowd to successfully secure that all-important first full-time job after university. We believe your degree from ARU London will enhance your employability to do this. The course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms, and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing. On the other hand, some roles involve the whole marketing mix. On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing

Career Prospects:

Advertising Account Manager

Copywriter

Market Researcher

Marketing Executive

Media Planner or Buyer

Social Media Manager

Event Manager

Public Relations Account Manager

Product Manager

Cost Of Studying At Anglia Ruskin University - London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

BSc (Hons) Business and Marketing at Anglia Ruskin University - London