Universities United Kingdom Anglia Ruskin University - Chelmsford Courses Consumer Psychology MSc

Consumer Psychology MSc

Anglia Ruskin University - Chelmsford

Chelmsford, United Kingdom

Tuition Fee £ 15,000
Country Rank-
Duration15 Months
Score IELTS: 6.5

Program Overview

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Course Content
Core modules
- Issues in Scientific Research
- Applied Consumer Psychology
- Quantitative Research Methods
- Consumer Analysis
- Psychology Dissertation
Entry Requirement
Main
- Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.
- If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Fees & Scholarships
UK students (full-time, per year)
£8,400

International students (full-time, per year)
£15,000
Career Prospect
This Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate research opportunities by encouraging students to engage with the Consumer Research Group based at ARU. Furthermore, the course staff work closely with a number of businesses with whom there may be opportunities for working experience or internships.

The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in consumer psychology or further postgraduate study (eg, a PhD) and research, or employment in a university.

Cost Of Studying At Anglia Ruskin University - Chelmsford

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

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