M.Sc Marketing

at Alliance Manchester Business School

Course unit list

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
 

Title

• Fundamentals of Marketing Management
• Marketing Implementation and Strategy
• Quantitative Marketing Research in the Digital Age
• Professional Qualitative Marketing Research Skills
• Integrated Marketing Communication & Advertising
• Consumer Behaviour
• Business to Business Marketing
• Retail Marketing
• Services Marketing: customer experiences and digital interactions
• International Marketing

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
 

When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification. 
 

IELTS 

• 7.0 overall and no other element below 6.5

MSc (full-time)

• UK students (per annum): £15,000
• International, including EU, students (per annum): £26,000

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.
 

Recent recruiters

AKQA, Amnet, Avantgarde Experts, Domestic & General, Dyson Ltd, EY, Feilo Sylvania, Galderma, Google, GroupM, L'Oréal, Marks & Spencer, Intercontinental Hotels Group, Reckitt Benckiser, Tug Agency and Volkswagen Group UK.