Master of Science [M.Sc] International Strategic Marketing

at Adam Smith Business School

Core Modules

• Global Business Environment
• Global Consumer Behaviour
• Global Perspectives In Marketing Ethics
• International Services Marketing
• International Strategic Management
• Managing Across Cultures And Comparative Management
• Marketing Communications Strategies And Tactics
• Marketing Research
• Strategic Marketing Management

• Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree.
• Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales.

International English Language Testing System (IELTS) Academic module (not General Training)

• 6.5 with 2 sub-tests at 6.5 and 2 sub-tests at 6.0.
• Tests must have been taken within 4 years 5 months of start date.

Tuition Fees

International & EU

• Full-time fee: £27930

Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy,  jobs associated to conventional or digital marketing.
 

We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.