Modules
Year 1
Innovation and New Ideas Creation (BMT508)
- The module supports the development of an effective entrepreneurial, innovative, and leadership mindsets. It will provide you with an opportunity to explore contemporary theories, essential principles of entrepreneurship, and innovative organisational environment in a variety of contexts . Students will explore the required entrepreneurial knowledge, skills, and attributes for success.
Data for Decision Making (BMT511)
- Generating useable data for decision making is a task that needs an awareness of many factors. To be able to do this you need to firstly understand the question being asked and then the data that you possess. Do you have all the data you need? If not, how will you find it? How will you clean it? How will you process it and present it in a way that is beneficial to the decision maker? All these technical questions will be answered in this module.
Digital Marketing Communications and Branding (BMT520)
- This module deepens the student knowledge and engagement with the principle and practice of digital marketing communications and branding through interactive engagement with case studies and critical discourse of a range of digital marketing materials.
Digital Customer Insight and Experience (BMT521)
- This module expands student knowledge of consumer behaviour and experience management. This will involve the student in in-depth analysis of digital consumer behaviour and how this links to the creation of experience strategy.
Project Management MBA530 (MBA530)
- Managing a project is akin to managing a micro-organisation. Everything is there – handling budgets, managing people, leading change, analysing and treating risk, dealing with contractors, managing stakeholder expectations and overseeing all aspects of the project. In this module we will use various tools and techniques to help us understand what is going on in our project and to ensure that we develop a quality product, service or process that is delivered on time, in budget and to specification. You will apply your knowledge to a project within your subject area.
Research Proposal (MBA512)
- This module is your opportunity to shape the project you will undertake in the capstone module: MBA555 Management Investigation. You will have learned in the business research methods module different approaches to undertaking a research project and these will help guide you in your formation of a suitable proposal for the management investigation, which follows this module.
Business Research Methods (MBA514)
- This module is designed to introduce postgraduate students to business research methods and statistical analysis. Theoretical, historical and statistical concepts are taught in lectures with hands on practical lab sessions using quantitative or/and qualitative techniques that allow students to put theory into practice.
Management Investigation (MBA555)
- This is a capstone module for the Master's programme that is related to your professional background or an area of interest nurtured during the course of your MSc. This module gives you the opportunity to engage in either an industry consultation or a traditional research dissertation that allows you to deepen your knowledge in your chosen area.
Contemporary Issues in Marketing (BMT503)
- This module enables students to gain an in-depth understanding of and critically evaluate contemporary issues in marketing, from a theoretical and practical perspective. You will apply your knowledge by developing a solution drawing on the current developments and issues explored in this module.
