BA (Hons) Marketing and Business Management Featured Image

Universities United Kingdom Abertay University Courses BA (Hons) Marketing and Business Management

BA (Hons) Marketing and Business Management
at Abertay University

Dundee, United Kingdom

Tuition Fee £ 14,000
Country Rank#116
Duration48 Months
Score IELTS: 6 TOEFL: 78

Program Overview

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.

Course Content
Year 1 Core Modules

You must study and pass all five core modules
- Introduction to Accounting - ANF101
- Introduction to Marketing - BMT107
- Managing People and Ideas - BMT103
- Sociology of Media - SOC103
- Digital Marketing Principles - BMT209
- Abertay 101 - Being Successful at Abertay - ABE101
Year 2 Core Modules

You must study and pass all six core modules
- Business Analytics - BMT214
- Digital Sociology - SOC203
- Project Management - BMT202
- Researching Business - BMT203
- Digital Marketing Principles - BMT209
- Digital Marketing Campaigns - BMT210
Year 3 Core Modules

You must study and pass all four core modules.
- Digital Business Strategy - BMT302
- Market Intelligence and Consumer Behaviour - BMT319
- Business in Society - BMT306
- Brand Management - BMT321
Year 4 Core Modules

You must study and pass all four core modules
- Strategic Marketing - BMT416
- Marketing Dissertation 1 - BMT440
- Innovating for Growth - BMT404
- Marketing Dissertation 2 - BMT441
Entry Requirement
Please note: All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. National 5 Lifeskill Maths and Application of Maths are NOT accepted in lieu of Maths.

One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology

If English is NOT your first language, you will need to show that you meet our English language requirements. This means you need a valid, recent, English language qualification.

Accepted English language qualifications include:
- IELTS - overall score of 6.0 with no band lower than 5.5
- TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
- Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
- Skills for English (SQA/PSI) - B2 with Pass with Merit
- International Baccalaureate - English B at S5 or H4, English A no specific grade required
- European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7
Fees & Scholarships
The fees for Undergraduate Bachelors Degree Programme is £14000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
Outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
- Heineken
- Michelin
Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.

Cost Of Studying At Abertay University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

BA (Hons) Marketing and Business Management at Abertay University