MSc Digital Marketing

Modules
 

• International Strategic Marketing    
• Strategic Innovation Management
• Contemporary Consumers    
• Entrepreneurship and Creativity
• Digital Customer Experience
• Branding and Communications    
• Research Philosophy and Practice    

• Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
• A good honours degree (first or second class), or its non-UK equivalent, in a related subject.
• Applicants with relevant education and work experience may also be considered.

The cost of studying at Heriot-Watt University-Dubai largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen. 

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay AED 91990 annually, to study in Heriot-Watt University-Dubai.

Heriot-Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot-Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.