MSc Digital Marketing

at Heriot-Watt University Dubai

Modules
 

• Digital Marketing Analytics
• Social Media Marketing
• Databases and Information Systems
• e-Commerce Technology
• Creativity and Entrepreneurship
• Psychology for Marketing

• For most subjects we require Second Class Lower (2:2) equivalent with 55% or 5.5 CGPA out of 10 overall in the relevant Undergraduate Degree. 

International Tuition Fees

AED 91,990 

An MSc with industry demand Digital Marketing MSc graduates will enter a job market with a growing choice of specialist digital marketing roles, that provide job mobility and good promotion prospects. Developments in digital technologies continue to support business growth and stimulate competition. Industry leaders are increasingly alert to the importance of effective digital marketing. Organisations need to fill managerial roles with candidates who have advanced problem solving and critical thinking ability – skills that masters-level study develop and test.