Master of Commerce (MCom) in Marketing

at University of Otago

Modules
 

• Marketing
• Integrated Marketing Communications  
• Sports Marketing  
• Consumer Behaviour  
• Products to Market  
• Understanding Markets
• Strategic Marketing 
• Sales and Sales Management

• Admission to the programme shall be subject to the approval of the Pro-Vice-Chancellor (Commerce).
• be a graduate, normally with qualifications requiring a total of at least four years of tertiary study, or
• have alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
• In considering an applicant's qualifications, regard will be had to the detail of the course of study followed to gain the qualification, as well as the applicant's performance in the programme.

The cost of studying at University of Otago varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen. 

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay NZ$37,303 annually, to study in University of Otago.

A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.

Some of our graduates join training programmes with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.