Bachelor (Communication (Marketing Communication))

at Massey University

Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas.

Varied career path
The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Become a critical thinker
Massey University takes pride on its graduates? skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines.

Learn from the best

You?ll learn about cutting-edge practice in the industry. Many Massey teaching staff have substantial private-sector or consulting experience, helping to make Massey?s School of Communication, Journalism and Marketing one of Australasia?s leading marketing schools.

The cost of studying at Massey University varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay NZ$37,982 annually, to study in Massey University.

Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths.

Marketing communication roles feature in numerous companies in government, the community, and the private sector.

You can specialise in a particular element or go into a more general role. You may begin working on elements of marketing under direction from your manager. As you progress you may advise managers and leaders on marketing communication strategy and in time, lead the marketing communication team.

Tertiary-level teaching also features growing opportunities. You?ll be able to utilise the reputation of Massey?s Bachelor of Communication marketing major. Previous staff and graduates from Massey?s marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.