Bachelor of Business (Honours) Business (Marketing) Featured Image

Universities Ireland Waterford Institute of Technology Courses Bachelor of Business (Honours) Business (Marketing)

Bachelor of Business (Honours) Business (Marketing)
at Waterford Institute of Technology

Waterford, Ireland

Tuition Fee € 10,250
Country Rank-
Duration48 Months
Score

Program Overview

The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Graduates of this degree will be very well-positioned to pursue a career in many marketing related areas such as:

Advertising
Brand Management and digital branding
Digital Marketing (website design/ social media/online promotions/email marketing)
Marketing Research
Sports Sponsorship
Sales Management
Customer Relationship Management
Marketing Communications and Public Relations
International Marketing Management
Teaching

Course Content

Year 1

Semester 1	Semester 2
Introduction to Financial Accounting 1.	Business & Financial Maths
Introduction to Management	Enterprise
Introduction to Statistics	Introduction to Financial Accounting 2
Organisational Behaviour	Introduction to Human Resource Management
Microeconomics 1	Microeconomics 2
Choose one elective below:	Choose one elective below:
IT & Communication Skills 1	Data Analytics for Business
Irish B1.3	Irish B1.4
French B1.3	French B1.4
German B1.3	German B1.4
Spanish B1.3	Spanish B1.4
Spanish A1	Spanish A2

Year 2

Semester 3	Semester 4
Costing	Probability & Operations Management
Human Resource Management	Career Development Skills
Introduction to Business Law	Integrated Marketing Communications
Introduction to Marketing	Choose one electives below:
Macroeconomics 1	Macroeconomics 2
Choose one elective below:	Management Accounting Techniques
International Business Environment	Business Law
Irish B2.1	Contemporary Issues in Management
French B2.1	Transactional ERP
German B2.1	Irish B2.2
Spanish B2.1	French B2.2
Spanish B1.1	German B2.2
	Spanish B2.2
	Spanish B1.2

Year 3

Semester 5	Semester 6
Applied Quantitative Analysis	Flexible semester: choose one flexible option below:
Financial Management	Teaching Skills
Digital Marketing Planning	Start-up Lab
Marketing Research & Analytics	International Placement
The Changing Consumer	Work Placement
Choose one elective

Year 4

Semester 7	Semester 8
Business Strategy	International Corporate Strategy
Digital Economy	Brand Management & Virtual Communities
International Marketing	Contemporary Advertising
Project - minor dissertation(1)	Customer Relationship Marketing
Services Marketing	Project - minor dissertation(2)

Entry Requirement
Leaving Cert: Minimum entry requirements for Bachelor of Business (Hons)
- 2 subjects: H5
- 4 subjects: O6/H7
- English or Irish: O6/H7
- Mathematics: O6/H7
Fees & Scholarships
The fees for Bachelor of Business (Honours) Business (Marketing) may vary from €10,000 to €25,000 annually for tuition fees. The fee's prices may get higher for International Students.

Study Abroad (Undergraduate level)
- Per Semester €5,000
Career Prospect
Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance. A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations. Graduates of the Marketing stream will be very well-positioned to pursue a career in areas such as:
- Advertising
- Brand Management and digital branding
- Digital Marketing (website design/ social media/online promotions/email marketing)
- Marketing Research
- Sports Sponsorship
- Sales Management
- Customer Relationship Management
- Marketing Communications and Public Relations
- International Marketing Management
- Teaching

Cost Of Studying At Waterford Institute of Technology

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Business (Honours) Business (Marketing) at Waterford Institute of Technology