MSc in Marketing and Retail Innovation

at University College Dublin

The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.

Apart from meeting and interacting with real business experiences, you will get a chance to fully immerse yourself in live cases and companies and develop the career skills needed for success in a marketing career in the future.   Students will look at a variety of industries other than pure retail, such as Banking, Telecoms and Utilities, all where retail plays very different roles and creates multiple opportunities and experiences for the customer.

While a significant trend has been a move away from Bricks & Mortar to digital and Ecommerce worlds, the real challenge will be to see companies integrating these dynamics to deliver a more personalised and seamless experience to the customer.

As technology drives change, the implications for media and promotion become even more fragmented and complex. Students will be exposed to the best practice learning of the major advertising and communications industries to understand how they have grappled with those changes and help clients connect with their consumers in a more engaging and dynamic manner.

 

• Corporate Marketing Strategy

• Consumers in a Digital Age

• Consumer Insights & Analytics

• Omnichannel Marketing Communications

• Retailing: Winning in the Digital Era

• Leading Retail Innovation

•  Retail Industry Project

• International Retail Insights

English Language Tests

Taught Master's:  A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version.  The non-academic version is not accepted.

Research Programmes:  A minimum overall score of 6.5 is required.

IELTS Indicator: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band. This test will be accepted for 2022/23 and 2023/24 intake.

TOEFL iBT Home: A minimum score of 100 is required with a score of at least 20 in each section. This test will be accepted for 2022/23 and 2023/24 intake.

International tuition fees per year:
€ 22,600

Potential careers for our graduates include:
 

• Retail operations

• Merchandise management

• Customer relations

• Strategic planning

• Product analysis

• Advanced problem solving and analytics