Universities Ireland University College Dublin Courses MSc in Marketing

MSc in Marketing
at University College Dublin

Dublin, Ireland

Tuition Fee € 22,600
Country Rank#2
Duration12 Months
Score IELTS: 7 TOEFL: 100

Program Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

Course Content
This course comprises core modules and option modules (4 + 3) and also entails a Company Project (Major Marketing Project), to be carried out during the summer term.

Below reflects the curriculum for the 2021/22 Academic Year. The Programme is undergoing a curriculum review at present. Final details of revisions to the curriculum will be published late May 2022.

Autumn Trimester
- Corporate Marketing Strategy
- Consumers in a Digital Age
- Consumer Insights and Analytics
Spring Trimester
- Omnichannel Marketing Communications
Option modules
- Brand Management
- Pricing Strategy
- Nudging consumer choices
- Launching New Products
Summer Trimester
- Marketing Project
Option modules
- Customer Experience Management
- Marketing for Social Change
Please note that option modules listed are indicative of what has been delivered in previous years. What is offered each academic year is subject to change.
Entry Requirement
Taught Master's: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.

Taught Master's: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.

General Requirements
- Standard XII
- Central Board of Secondary Education (CBSE)
- Council for the Indian School Certificate (CISCE)
- Intermediate Exam (some state boards)
- Higher/Senior School Certificate/Examination (most state boards)
- Average is calculated on best 5 recognised subjects
- CBSE/AISSCE/CUSCE/ISC - English Language 80% OR IELTS/TOEFL or equivalent
- A minimum second-class honours degree (or equivalent) in any discipline
- A primary degree with a minimum of two years’ work experience in a Marketing role
Fees & Scholarships
The cost of studying at University College Dublin varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay €22600 annually, to study in University College Dublin.
Career Prospect
Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

88% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey, published in November 2021)

Potential careers for our graduates include:
- Marketing Management
- Brand Management
- Market Research
- Digital Marketing
- Account Management
- Consultancy
- Communications and Fundraising Coordinator

Cost Of Studying At University College Dublin

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

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MSc in Marketing at University College Dublin