MSc in Digital Marketing

at University College Dublin

This course comprises core modules and option modules (4 + 3), as well as an applied, market-relevant project in the final summer term.
 

Specific objectives of this course are:
 

• To develop a strategic and analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.

• To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.

• To develop practical skills in applying digital technologies such as online advertising, social media and mobile marketing, CRM systems, Search Engine Optimisation and web data analytics in running the modern business.

• To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the course.
   

Autumn Trimester        

• Corporate Marketing Strategy

• Consumers in a Digital Age

• Consumer Insights & Analytics

Spring Trimester

• Omnichannel Marketing Communications
   

+ 2 option modules

• Advanced SEO and SEA

• Social Media Marketing

• Programmatic, Tracking, & Attribution 

• Neuromarketing, AI & Technology

Summer Trimester

• Digital Marketing Project
   

+ 1 option module

• Advanced Analytics & Big Data

• Digital Business Model & eCommerce

Please note that option modules listed are indicative of what has been delivered in previous years. What is offered each academic year is subject to change.

Taught Master's:  A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version.  The non-academic version is not accepted.

Taught Master's: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
 

• A minimum second-class honours degree (or equivalent) in any discipline
   
• A primary degree with a minimum of two years’ work experience in a Marketing role
   

General Requirements

• Standard XII

• Central Board of Secondary Education (CBSE)

• Council for the Indian School Certificate (CISCE)

• Intermediate Exam (some state boards)

• Higher/Senior School Certificate/Examination (most state boards)

• Average is calculated on best 5 recognised subjects

• CBSE/AISSCE/CUSCE/ISC - English Language 80% OR IELTS/TOEFL or equivalent

The cost of studying at University College Dublin varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay €24260 annually, to study in University College Dublin.

Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.
 

96% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey, published in December 2019)
 

Potential careers for our graduates include:

• Marketing Manager

• Digital Marketing Manager

• Web/Online Manager

• Market Research

• Insights Analyst

• Digital Sales Executive

• Channel Marketing Coordinator