MSc Marketing

at University College Cork

Students take 90 credits in total:
 

PART I

Core Modules (40 credits)

• BU6005 Applied Research Methods (5 credits)

• BU6513 Business Case for Analytics (5 credits)

• MG6335 Professional and Personal Development (5 credits)

• MG6406 Business Simulation Module (5 credits)

• MG6410 Service Design (5 credits)

• MG6411 Consumer Behaviour Theory and Practice (5 credits)

• MG6413 Digital Business-to-Business Relationship Marketing Practice (5 credits)

• MG6415 Ethics and Sustainability (5 credits)
   

Specialism Modules (20 credits)

• MG6405 Applied Strategic Marketing (5 credits)

• MG6407 International Marketing and Negotiations (5 credits)

• MG6408 Omnichannel Marketing Communications (5 credits)

• MG6414 Digital Marketing Practice (5 credits)
   

Part II

• MG6825 Applied Research Project (30 credits)

Candidates must normally hold at least a Second Class Honours Grade 1 or equivalent in an honours primary degree (NFQ, Level 8) in a relevant subject (e.g. business, management or marketing). 
 

In exceptional circumstances, consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have three years of relevant professional experience, subject to approval by the School of Business.  
 

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.
 

Minimum Requirements and Accepted English Language Tests & Examinations

The minimum English language entry requirements for admission onto a postgraduate programme at UCC are outlined below. These requirements are for postgraduate applicants whose first language is not English. If Gaeilge (Irish) is your first language these requirements do not apply to you.
 

There are a small number of programmes with a higher minimum English language entry requirement and we list these below under Programmes with a Higher Minimum English Language Requirement.

IELTS*    

• 6.5 Overall

• 6.0 Individual Skills (academic version)
   

TOEFL iBT    
 

• 90 Overall

• Listening 20

• Reading 19

• Speaking 21

• Writing 20

International tuition fees per year:
€19,300

This programme, open to business graduates, has been designed to enable students to develop advanced knowledge and understanding of the contemporary strategic challenges facing marketers and provide professional marketing experience. It is the first University in Ireland to offer an MSc in Strategic Marketing & Practice with both consultancy work and work placement options. The programme will develop students’ critical thinking, research, and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.