MSc Food Business and Innovation

at University College Cork

The MSc (Food Business and Innovation) programme comprises two parts:

• Part I consists of taught modules to the value of 60 credits detailed below.
   

• Part II consists of researching and writing an Applied Food Industry Centred Research Project (FE6127) to the value of 30 credits.
   

Part I

• FE6005 Strategic Food Marketing (5 credits)

• FE6505 Food Entrepreneurship and Innovation (10 credits) 

• FE6506 Food Branding and Digital Media Marketing (5 credits) 

• FE6507 Economics of Agri-Food Markets and Value Chain Analysis (5 credits)

• FE6511 Category Management and Food Retail Marketing (10 credits)

• FE6512 Sustainable Food Systems (5 credits)

• FE6902 Global Food Policy Issues (5 credits) 

• MG6012 Consumer Culture and Consumer-Brand Relationships (10 credits) 
   

Part II

• FE6127 Applied Food Industry Centred Research Project (30 credits) 

To be eligible for the MSc in Food Business and Innovation programme, candidates must hold at least a Second Class Honours Grade II in a primary honours degree (NFQ Level 8). Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years relevant professional experience, subject to the approval of the Programme Director.
 

Minimum Requirements and Accepted English Language Tests & Examinations

The minimum English language entry requirements for admission onto a postgraduate programme at UCC are outlined below. These requirements are for postgraduate applicants whose first language is not English. If Gaeilge (Irish) is your first language these requirements do not apply to you.
 

There are a small number of programmes with a higher minimum English language entry requirement and we list these below under Programmes with a Higher Minimum English Language Requirement.

IELTS*    

• 6.5 Overall

• 6.0 Individual Skills (academic version)
   

TOEFL iBT    
 

• 90 Overall

• Listening 20

• Reading 19

• Speaking 21

• Writing 20

The EU fee for this course is €10,630.
 

The Non-EU fee for this course is €18,500.

Our Food and Innovation course is ideally suited to graduates who seek employment opportunities in a broad sector of food and non-food settings; these areas include market research, consumer research, food business management, product marketing, and brand management, new product development, food retail organisations, the financial sector as food analysts, research institutions and policy organisations, and organisations that support food firms nationally and internationally. 
 

What are our graduates doing?
 

Graduates on sister programmes have secured employment in international food and non-food firms (Glanbia, Ornua, Kerrygold Ireland, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (Munster Technological University, Waterford Institute of Technology, University of Lancaster).