BSc Hons Food Marketing and Entrepreneurship

at University College Cork

Modules
 

Year 1 Modules (all 5 credits):

FE1017 Introduction to Food Marketing; FE1016 Introduction to Food Business; FE1030 Introduction to International Food Policy; FE2200 Introduction to Food Supply Chain Management; EC1500 Economic Analysis for Food Business Part 1; EC1503 Economic Analysis for Food Business Part 2; FS1011 Introduction to Food Science and Technology; MB1901 Introduction to Food and Industrial Microbiology; AC1116 Financial Accounting; LW1108 Introduction to the Legal System; LW1109 Introduction to Business Law; MA1100 Introductory Mathematics for Business.
 

Year 2 Modules:

Digital Food Marketing and Branding; Placement Preparation plan; Quantitative Research for Food; Food Economics ; Introduction to Management Accounting; Introduction to Information Systems; Information Systems for the Networked Enterprise; Principles of Food Science and Technology; Topics in Food Quality and Legislation B; Fundamentals of Nutrition Part 1; Introduction to Business Statistics; Methods of Business Statistics.
 

Year 3 Modules:

Market-oriented New Food Product Innovation; Food Market Research Methods; Food Enterprise Management; Understanding Supply Chain Management; Science and Technology of Food Systems B; Fundamentals of Food Packaging; Food and Industrial Microbiology I; Enterprise and Innovation; Fundamentals of Nutrition Part 2; Sensory Evaluation for Food and Nutritional Sciences;
 

Electives

Transferrable skills - Food Business and Development research project;  Work Placement
 

Year 4 Modules:
 

Core

Food Marketing and Entrepreneurship (FYP); Consumer Behaviour in Food Markets ; International Food Retail Marketing; Global Food Supply Chain Management; Global Food Policy; Strategic Marketing; Strategic Management ;Accounting in Business Public Health Nutrition (5 credits)
 

Electives

Advanced Food Packaging; Cereals and Related Beverages B; Financial Reporting 1; Financial Reporting 2; Food Security and the Developing World; Co-operatives, Food and Rural Sustainability; Entrepreneurial Business Start-Ups.
 

Having successfully completed this course you should be able to:
 

• comprehend and resolve a variety of marketing and business challenges within a fast-paced business environment
• communicate effectively to business and food science communities
• recognise the importance of good science in business success
• contribute, either in a leadership or supporting role, to the effective functioning of a team

Mature students: Applicants should apply directly through the CAO, include a statement of interest and may be called for interview.  Applicants are assessed on education, life and/or relevant experience as demonstrated in the CAO application and statement of interest.  Approximately four places are available for mature students.
 

Non-EU Candidates

Non-EU candidates are expected to have educational qualifications of a standard equivalent to the Irish Leaving Certificate. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.
 

Minimum Requirements and Accepted English Language Tests & ExaminationsThe minimum English language entry requirements for admission onto a postgraduate programme at UCC are outlined below. These requirements are for postgraduate applicants whose first language is not English. If Gaeilge (Irish) is your first language these requirements do not apply to you.There are a small number of programmes with a higher minimum English language entry requirement and we list these below under Programmes with a Higher Minimum English Language Requirement.IELTS*  
 

• 6.5 Overall
• 6.0 Individual Skills (academic version)
   

TOEFL iBT  

• 90 Overall
• Listening 20
• Reading 19
• Speaking 21
• Writing 20

The fees for BSc Hons Food Marketing and Entrepreneurship may vary from €20,000 to €35,000 anually for tuition fees. The fee's prices may get higher for international students.

Graduates from the BSc will be equipped to find employment in the thriving indigenous food sector.
 

The skills acquired will also ensure that our graduates can position themselves to exploit career opportunities within fast-moving consumer goods markets both here and abroad.
 

International growth will underpin demand for graduates in areas such as consumer research, product marketing, key account, and supply-chain management not only in Ireland but worldwide. And with suitable experience, there is always the prospect of setting up your own business!